Marketing Associate (Performance Marketing/User Acquisition)

Who are we and What do we do?ShareChat (https://sharechat.com/about) is India's largest homegrown social media company, with 200+ million monthly active users across all its platforms including Moj, a leading short video app which was launched in a record 30 hours. Founded in October 2015, with a vision of building an inclusive community that encourages & empowers each individual to share their unique journey and valuable experiences with confidence.We are spearheading India's internet revolution by building products through world-class AI & tech to evangelize the content ecosystem for India in regional languages.We believe in complete ownership of problem-solving while committing to speed and integrity in everything we do. We place the utmost importance on user empathy & strive to work towards creating a world-class experience for them every day. Join us to drive how the next billion users will interact on the internet!What You’ll Do? We are seeking a detail-oriented and process-driven individual to manage the end-to-end setup and optimization of our mobile app advertising campaigns. You will play a critical role in the execution, monitoring, and troubleshooting of campaigns across Meta, Google Ads, and other performance channels. This role requires technical precision, strong platform expertise, and the ability to collaborate cross-functionally to ensure flawless campaign delivery.Launch, manage, and optimize app install campaigns across Meta Ads, Google App Campaigns (UAC), and other digital platforms.Monitor daily performance metrics (CPI, CPA, ROAS, retention) and make data-backed optimizations to meet campaign goals.Implement A/B tests across creatives, audiences, placements, and bidding strategies; maintain clear documentation of results.Handle QA checks for ad creatives, tracking links, and campaign setup to ensure error-free execution.Troubleshoot performance or delivery issues related to campaign setups, audiences, or tracking discrepancies.Collaborate with the creative and analytics teams to align campaign assets and measurement frameworks.Work with MMPs (such as Appsflyer, Adjust, or Branch) to ensure accurate attribution and event tracking.Stay informed of platform updates, new ad formats, and best practices to continuously improve campaign efficiency.Support budget pacing, invoicing accuracy, and reporting hygiene across platforms.Who You Are?Bachelor's degree with 1–3 years of hands-on experience in ad operations or performance marketing, specifically in mobile app advertising.In-depth knowledge of Meta Ads Manager and Google Ads, including experience managing Google App Campaigns (UAC).Proficient in Excel/Google Sheets for data analysis and reporting.Familiarity with mobile measurement partners (MMPs) like Appsflyer, Adjust, or Branch.Strong problem-solving and QA skills, with a meticulous attention to detail.Good understanding of attribution, tracking setups, and user acquisition metrics.Excellent organizational and communication skills to collaborate effectively with cross-functional teams.Comfortable in a fast-paced, results-driven environment with shifting priorities.Where you’ll be?Location - BangaloreWhy join ShareChat?We believe in creating economic opportunities for our content creators as a shared purpose. Join us to make a tangible impact for regional Indian audiences.Grab an opportunity to solve complex problems powered by our AI and ML recommendation system for over 325 million monthly active users, 80 million creators and key partners.Drive your career growth through our upskilling programs, accelerated by values like speed and ownership.You get a chance to work with top talent across the globe in a collaborative and learning culture.Experience growth in a people-first organisation with unparalleled rewards and employee-centric policies, including ESOPs, monthly childcare allowance, insurance, and more.Know more about us:AI @ ShareChat | AI Projects @ ShareChatOur Story of Scaling Ideas to RealityOur Blog