Marketing & Brand Manager (Retail Beauty)

Company DescriptionKosmic Beauty Store is a leading beauty retail destination in Cambodia dedicated to offering curated cosmetics, skincare, and trend-driven products. Known for blending innovation with an engaging in-store experience, Kosmic creates a vibrant space where customers can explore and express themselves with confidence. By fostering strong brand partnerships and delivering exceptional customer service, we aim to empower individuals in their beauty journey. At Kosmic, we value high-quality products, motivated teams, and a positive store culture to achieve sustainable growth.Position: Marketing Manager / Brand ManagerDepartment: MarketingLocation: Kosmic Beauty Store – CambodiaReports to: General Manager Works closely with: Sales Team, Store Manager, Purchasing, Stock/Warehouse, KOLs/PartnersJob PurposeTo grow Kosmic Beauty’s sales and brand awareness by planning and executing marketing campaigns (online + in-store), strengthening brand identity, managing content and social media, and driving customer acquisition and retention through strong commercial marketing.Key Responsibilities1) Marketing Strategy & PlanningDevelop monthly/quarterly marketing plans aligned with sales targets and business priorities.Define campaign calendar (launches, promotions, seasonal events, in-store activities).Plan budgets and allocate spend across platforms (Meta/TikTok/Google, influencers, events, production).2) Brand ManagementOwn brand identity and consistency across all touchpoints (store, social media, ads, visuals, tone of voice).Create/maintain brand guidelines for content, design, and communication.Ensure high-quality storytelling and positioning for Kosmic and partner brands.3) Campaign Execution (Online + In-store)Lead end-to-end campaigns: briefing, content, assets, execution, store coordination, and reporting.Coordinate with the Sales team on in-store execution (displays, promo mechanics, staff briefing).Work with Stock/Warehouse to ensure product readiness (availability, fast movers, bundles, GWP).Manage promotional mechanics (vouchers, bundles, Purchase-on-Purchase, giveaways, etc.).4) Content & Social Media ManagementLead content planning and production: photos, videos, stories, livestream support (if applicable).Manage social media channels (Facebook, Instagram, TikTok, Telegram/others if used).Ensure content is aligned with brand direction and drives engagement + conversions.Guide store team contributions (product videos, stories) and maintain quality control.5) Influencer / KOL & PartnershipsIdentify, negotiate, and manage KOL/influencer collaborations and PR activities.Build PR boxes and gifting plans (including local brand collaborations when applicable).Coordinate events, pop-ups, and external activations with partners and malls/venues.6) Paid Media & Performance MarketingPlan and manage paid ads (Meta/TikTok/Google) or oversee agencies/freelancers.Track performance metrics (ROAS, CPA, traffic, conversions, engagement) and optimize regularly.Conduct A/B testing for creatives, audiences, and offers.7) Reporting & InsightsReport weekly/monthly results: campaign performance, best sellers, customer insights, competitor updates.Use data to improve future campaigns and refine product focus and promotions.8) Team / Vendor Management Manage marketing staff (designer, content creator, coordinator) and external vendors.Brief and coordinate photographers, videographers, printers, and agencies.KPIs / Performance MeasuresSales impact from campaigns (revenue contribution, uplift vs baseline)Store traffic growth (footfall / online inquiries, depending on tracking)Social growth & engagement (reach, engagement rate, follower growth)Paid ads performance (ROAS, CPA/CPC, conversion results)Campaign execution quality (on-time delivery, store readiness, brand consistency)Requirements3–5 years experience in marketing (beauty/retail/FMCG preferred).Strong knowledge of social media, content creation, and campaign planning.Experience running paid ads or managing agencies (Meta/TikTok/Google is a plus).Strong communication and project management skills; able to coordinate cross-functionally.Comfortable analyzing results and presenting insights.Languages: Khmer and English required.Skills & CompetenciesCreative + commercial mindset (brand + sales focus)Strong planning and execution disciplineData-driven decision makingExcellent communication, negotiation, and teamworkProactive, takes initiative, problem solverHow to ApplyIf you are interested, please send your CV to: gm.kosmicbeauty@gmail.com