Marketing Category Specialist

Join Nice one, a pioneering digital retail and e-commerce brand, as we enhance our Marketing and Commercial Department, We are seeking an innovative, analytical, and strategic individual for a rewarding position that focuses on category marketing strategy, digital merchandising, and commercial performance. If you have a passion for category growth, expertise in digital marketing, and a drive to make data-informed decisions, this is the ideal opportunity to accelerate your marketing career with Nice one—where your work shapes the future of digital beauty and lifestyle retailing.Key Responsibilities – Category Marketing Strategy, Digital Merchandising, and Performance OptimizationMarket and Category Analysis:Study the performance of the category and competing products in the market.Analyze consumer behavior and purchasing trends.Identify growth and expansion opportunities within the targeted category.Marketing Planning and Execution:Develop annual and monthly marketing plans specific to the category.Propose marketing campaigns and promotional offers in coordination with the other departments.Monitor campaign implementation and ensure alignment with brand objectives.Product and Offer Management:Contribute to defining suitable products and offers for the targeted category.Monitor sales performance and recommend necessary adjustments to pricing or the marketing mix.Coordinate with the Product Management team to ensure readiness of new products.Internal Coordination:Collaborate with the Brand, Channels, Growth, and CRM departments to ensure effective campaign execution.Prepare monthly performance reports and analyze marketing campaign results.Innovation and Continuous Improvement:Propose new marketing ideas to strengthen the category’s market position.Stay updated on the latest local and global market trends.Required Skills and Qualifications – Marketing Category, Commercial Strategy, and Analytics ExpertiseBachelor's degree in marketing, Business, E-commerce, or a related field; advanced degree or category management certification is a plus.2+ years of experience in category marketing, digital merchandising, or commercial roles, preferably within the retail or e-commerce industry.Solid understanding of digital marketing, SEO, category management, and analytics tools (Google Analytics, Power BI, or similar).Strong communication, collaboration, and project management skills; capable of multi-tasking across projects and priorities.Analytical thinker with a high attention to detail and a passion for using data to solve problems and inform decisions.Experience working cross-functionally in diverse, fast-paced teams; ability to thrive in an inclusive, gender-neutral work environment.