Marketing Director

Role OverviewThe Marketing Director will own the end-to-end marketing strategy across this multi-product fintech. You will be accountable for brand development, brand awareness, customer acquisition, and growth across all channels. This role is central to our scaling journey: building the marketing foundation, shaping our voice in the market, and driving adoption across both B2C and B2B audiences.Key ResponsibilitiesStrategic Leadership & GrowthBuild and execute a unified marketing strategy across all products and customer segments (consumer, SME, corporate).Own customer acquisition, activation, and retention strategies across paid, earned, owned, and partner channels.Develop clear growth frameworks such as OKRs, funnel metrics, CAC/LTV modelling, and channel performance dashboards.Brand, Positioning & CreativeDefine and evolve the brand strategy, architecture, messaging, and tone of voice across the full product suite.Oversee creative direction, ensuring brand consistency and strong product differentiation.Lead narrative development for product launches, investor communications, pitch decks, and broader thought leadership.Digital & Performance MarketingBuild a scalable paid media strategy across social, search, programmatic, affiliate, and video channels.Own website strategy, conversion optimisation, landing pages, and overall CRO.Develop a culture of growth experimentation (A/B tests, funnel optimisation, creative testing).Customer Lifecycle & CRMBuild an integrated CRM lifecycle covering onboarding, activation, engagement, upsell, and retention.Deploy automation, segmentation, and personalisation across email, push, in-app, and web channels.Manage tools such as HubSpot, Braze, or similar to create streamlined, scalable journeys.Product MarketingTranslate complex fintech capabilities into clear, compelling value propositions for B2C and B2B audiences.Own go-to-market (GTM) plans for new features, product expansions, and market launches.Conduct customer insights, persona development, and competitive analysis to inform product direction.PR, Communications & Market PresenceLead PR strategy, media relations, industry commentary, and thought leadership.Strengthen Volopa’s presence across fintech, payments, FX, SME finance, and digital money management sectors.Represent the brand at events, conferences, and key industry forums.Team Building & OperationsBuild and scale a small, high-performing marketing team across acquisition, CRM, content, and product marketing.Manage agency relationships and negotiate strategic marketing partnerships.Own the marketing budget, ensuring efficient allocation and strong ROI.Skills & Experience Required8–12+ years of progressive marketing experience in fintech, payments, FX, SaaS, or high-growth digital products.Proven experience scaling marketing functions in early-stage or rapidly scaling technology companies.Deep expertise across digital acquisition, CRM/lifecycle, product marketing, and brand strategy.Strong commercial acumen with experience using data and analytics to drive growth decisions.Hands-on, entrepreneurial mindset with the ability to operate both strategically and tactically.Excellent communicator and cross-functional collaborator, comfortable working closely with C-suite stakeholders.Experience with regulated financial products or compliance-heavy environments (advantage).