Marketing Executive

Job SummaryIn this highly rewarding role, we are looking for a proactive and results-driven Marketing Executive to support customer acquisition, affiliate coordination, and multi-channel content execution. This role requires a strong focus on performance marketing, partner management, and content delivery, along with the ability to manage day-to-day operations effectively and drive in-year marketing improvements.Work ArrangementOn-site at MalaysiaKey ResponsibilitiesCustomer Acquisition & Performance MarketingSupport the execution of marketing initiatives aimed at improving conversion rates, new visitor traffic, and customer acquisition performance.Assist in monitoring and analyzing key metrics such as first-time deposit (FTD), revenue generation, and customer retention.Collaborate with internal teams to align marketing activities with monthly and quarterly forecasts.Affiliate Marketing & Account CoordinationSupport the acquisition and onboarding of new affiliate partners, ensuring smooth communication and timely approval processes.Help manage relationships with current affiliates, providing ongoing support to maintain engagement and performance.Contribute to cost optimization efforts, including improving performance metrics such as CPD and CPA.Channel Development & ManagementAssist in the management and expansion of marketing channels, identifying opportunities for new audience segments.Execute and maintain regular content output across social platforms, including Facebook, TikTok, Zalo, and Telegram.Help maintain and update Info Pages across key verticals (e.g., Sports, Aviator, Fishing), ensuring timely and accurate information.Operational Improvement & EfficiencyParticipate in planning and executing marketing initiatives that support cost optimization and operational effectiveness.Contribute to the creation of content calendars and workflow processes to ensure timely content distribution across multiple platforms.Provide input for campaign planning and support testing or rollout of new marketing tools and strategies.Qualifications & Preferred SkillsBachelor's degree in marketing or related field1 - 4 years of relevant experienceiGaming experience is an advantageUnderstands and addresses the needs of target audiences to improve acquisition and retentionBuilds and maintains strong relationships with affiliates and stakeholdersSupports affiliate accounts with attention to performance metrics and partner satisfactionProactively identifies opportunities for channel growth and campaign improvementsUses data and insight to inform actions and support marketing effectivenessEssential to possess several technical skills (i.e. Customer Segmentation, Email Marketing, Paid Advertising, Content & Community Marketing, Search Engine Marketing)