Marketing Lead

About the jobWe are a leading global brand dedicated to creating Smart, Helpful, and Bold baby gear since 2007. Our business has continued to grow exponentially, and we are looking for a Marketing Lead (m/f/d) to join us.The principal objective of the Nuna Marketing Lead is to provide the strategic direction and lead the Japan marketing team. This role will give guidance and support to the team and set out the path to increase market share through a full-funnel approach. They will also be the main contact for the key accounts/ distributors and represent our brand accordingly. This role will report to the Director of EMEA & APAC and work closely together to achieve the above goal.What you'll do 1. Team Leadership & People ManagementLead, guide, and support the Nuna Japan marketing team.Provide direction, support, and guidance for all Nuna marketing activities.Act as a proactive member of the International Marketing Team, communicating with Sales, Product, and Creative Teams.2. Marketing Strategy & PlanningCreate and execute short-, mid-, and long-term marketing plans.Provide yearly marketing budget plans and growth ambitions, with quarterly reviews and agile adjustments based on marketplace trends and Japan P&L activity.Work closely with the Japan Managing Director and Finance Team to manage the budget strategically and ensure sustainable growth.Ensure close communication and alignment with other brand marketing teams (Joie and Tavo).Analyze the Japanese market and provide recommendations for brand activity execution.Identify marketing trends and opportunities for innovation or collaboration with key partners, brands, organizations, or individuals.3. Brand Management & ActivationSupport local execution of global brand strategy and marketing campaigns.Actively support global product launch plans with a Japan-specific lens.Provide support for brand activation activities: social media, PR, events, digital marketing, celebrity & influencer engagement.Provide support for corporate marketing activities (e.g., local website, showroom).Prepare and present marketing and brand presentations to both internal and external stakeholders.4. Commercial & Cross-Functional CollaborationProactively collaborate with the commercial team to maximize each brand’s value while pursuing optimal results for the Japan business.Build and maintain productive relationships with distributors and partners.Co-operate on channel strategy and trade marketing initiatives with key accounts and retailers (in-store, online, retail marketing plans).Partner with the sales team to align marketing and sales objectives.Support distributors in e-commerce site management, investments, renewals, and merchandising.5. Digital & Performance MarketingPrepare and present digital performance marketing results, driving insights and a retrospective culture to improve ROI.What you'll bring Bachelor’s degree in business administration, sales, marketing communication, or related field preferred.10+ years of experience in consumer marketing, digital marketing, brand communications, or trade marketing.Fluent in English and native-level Japanese.Additional qualifications or diplomas in marketing are a plus.Experience managing teams and large national budgets.Proven ability to develop business cases, launch new products, and set strategic direction.Proficiency in Microsoft Office Suite.Strong project management and communication skills.High business acumen and ability to analyze data and calculate ROI.High level presentation and public speaking skills.Effective people management, motivation, and inspiration.Excellent organizational and communication skills, ability to work with people of different seniority and backgrounds, motivate and influence others.What You’ll Get: Career Growth Opportunities: Access to continuous learning and development programs to help you advance in your career.Competitive Compensation Package: Attractive compensation package to ensure your well-being.Dynamic Global Environment: Gain hands-on experience in a rapidly growing international company, with exposure to global best practices.Diverse & Supportive Team: Collaborate with a talented, multicultural team and learn from a wide range of professional backgrounds.Professional Development: Grow your skills and career with the fast expanding company.