Marketing Lead

Job Summary: The Marketing Lead is responsible for leading the development and execution of marketing strategies to grow the brand, increase engagement, and drive customer acquisition. The role ensures seamless end-to-end execution across campaigns, events, and digital initiatives. The ideal candidate must have a strong background in app marketing and growth (user acquisition, activation, retention, lifecycle marketing), with hands-on experience in campaigns focused on customer conversion and product scalability. Experience in the sports industry, preferably padel or racket sports, is highly desirable, particularly in supporting on-ground activities, community growth, and customer engagement. Primary Responsibilities:1. Marketing Strategy Leadership: Lead the development and implementation of marketing strategies aligned with business goals and growth targets.Develop and execute app marketing initiatives, focusing on customer acquisition, retention, and lifecycle marketing. 2. Brand Identity & Consistency: Ensure all marketing assets maintain consistent messaging and visual branding. 3. Campaign Planning & Execution: Plan, execute, and optimize multi-channel marketing campaigns across digital, social, print, and event platforms.Optimize app performance through A/B testing, funnel analysis, and continuous enhancement of the customer journey. Secondary Responsibilities: 1. Stakeholder & Sponsor Relationship Management: Build and maintain strong relationships with internal and external stakeholders. 2. Cross-Functional Coordination & Performance Monitoring: Coordinate with internal teams and ensure timely execution of campaign deliverables. 3. Event & Activation Support:Support on-ground sports events, app awareness campaigns, and customer engagement Qualifications:·      Bachelor's degree in marketing, Business Administration, or related field.·       3–6 years of experience in marketing operations or campaign execution.·      Proven background in app marketing and growth, including user acquisition, activation, retention strategies, and scaling product adoption·      Experience in sports, preferably padel, is a strong plus (community activation, partnerships, events).·       Strong leadership and communication skills.·      Proficiency in digital marketing tools and analytics platforms. Ability to work under tight deadlines with attention to detail.