HAYS

Marketing Manager – Central Europe

Posted: Oct 30, 2025

Job Description

Marketing Manager (m/f/d) – Central Europe📍 Location: Hamburg (Hybrid: 3 days office / 2 days remote)🕒 Type: Full-time, 24-month maternity cover💰 Salary: Approx. €80,000/year📢 Reports to: EU Marketing DirectorAbout the RoleWe’re looking for a strategic and hands-on Marketing Manager to lead regional marketing across Central Europe (Germany, Austria, Switzerland, Netherlands). You’ll manage multiple brands and channels (B2C, B2B, B2B2C), oversee a €3M budget, and collaborate with EU/global teams to drive brand visibility and commercial impact.Key ResponsibilitiesOwn and execute the 2026 marketing plan for the CEU regionLead integrated campaigns across digital, offline, PR, and eventsManage team capacity, priorities, and stakeholder alignmentMonitor campaign performance and sales impact using analyticsRepresent marketing in sales meetings and quarterly C-level reviewsCollaborate with trade marketing and local teams to ensure regional activationTravel regionally and internationally (approx. 4x/year)Your Profile8+ years of marketing experience, including leadership and project ownershipFluent in German (native) and EnglishStrong stakeholder management and consultative communication styleExperience with central marketing, localization, and media buyingData-driven mindset with CRM and analytics understandingMotivating, hands-on personality with a proactive and realistic approachWhat’s OfferedHigh-impact role with visibility across EU and global leadershipFlat hierarchy and fast decision-makingLong-term development opportunities in the region or internationallyCulture of trust, investment, and collaboration

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