Marketing Manager

Responsible for overseeing, planning, and managing the marketing programs and activities for for one of ISMAYA's Lifestyle Brands to enhance the sales.Brand:Create and implement long-term brand strategies for assigned brand to strengthen brand equity and recognition.Develop brand guidelines and ensure consistent application across all marketing channels to promote brand awareness & customer engagementMonitor brand performance through market analysis and adjust strategies as needed.Plan & execute product partnership with brand, public figure or community to maintain brand excitement and relevancePromo:Develop promotional strategies to increase product visibility and sales.Plan and execute promotional campaigns, seasonal offers, and loyalty programs.Analyze market trends and consumer behavior to tailor promotions effectively.Product:Define product positioning and value proposition.Conduct market research to identify opportunities for new product development and enhancements.Collaborate with various teams such as marketing, advertising, and product development to ensure brand consistency.Market Research:Conduct regular market and competitor analysis.Gather and analyze consumer insights to inform strategic decisions.Qualifications:Bachelor's degree in Business Administration, Marketing, Communications, or a related field.At least 2-3 years of experience as Brand Marketing Manager at least handling one brand.Experience in F&B retail/lifestyle is preferred.Proficiency in Market Research.Proficiency in Campaign Management.Fluent in English.Proficiency in Google & Microsoft Office Suite (Google Sheet, Google Slides, Google Docs, Excel, Word, PowerPoint).Strong Leadership.Strong strategical thinking.Excellent written and verbal communication skills.Strong organizational skills with the ability to manage multiple projects simultaneously.Creative thinker with attention to detail and problem-solving abilities.Retain, develop and manage team of marketing.