Marketing Manager

Job descriptionMain duties:Brand CommunicationDevelop and Implement long term strategy for brand communication towards customers (homeowners – contractors)Build communication activities around brand essence Constantly review and evaluate brand strategy given change in customer behaviorsInnovative and creative ideas to be implemented to capture TOM of customersExplore different and innovative media channels to effectively communicate to customersTrading MarketingUnderstand market & customersReview market developments and customer needs on regular basis  Understand requirements and drivers of along the retail channel partnersLead the development of trade promotion strategy & activities Work closely with related departments to develop an effective trade promotion strategy and its activities based on market situation Understand and align on the strategy and key objectivesStir the innovation thinking of the teamManage & monitor trade marketing investments and execution Execute all programs designed to achieve channel KPIs (sales volume, market share, OD share, market coverage)Ensure POSM complied with guideline and effective within defined budget Ensure SLA commitment to customer and internal stakeholdersMonitor the effectiveness of each trade investment and ensure maximum returnsEvaluation of all campaigns for further improvementOpportunities: We offer an attractive working environment with national and international career development opportunities based on performance and skills. We treat each other with mutual respect and trust, sharing information and knowledge through all levels. This must be seen as an exciting entry opportunity for an international career. Requirements:2-4 years experiences in marketingBachelor, MBA a plus. Background in marketing (preference FMCG or construction material business – retail)Strong market understanding in retail business & customer focusAdapt & Learn, Lead for performance, Customer focusAgile, accurate, collaborative, innovative personalityDrive for effectiveness and efficiency