Marketing Manager

WHO WE AREPure + Simple is an established, industry leading natural skincare brand. Our mission is to provide accessible, holistic, efficacious skincare solutions that empower individuals to embrace their natural beauty. We are seeking a Marketing Manager to support delivery of the best in class service experience we are known for. If you're a detail-oriented individual with a strong commitment to organization and customer service, we invite you to join our team.WHO YOU AREYou are proactive, creative, and detail oriented.  You excel at storytelling and believe in a narrative driven approach to marketing. You are skilled at crafting cohesive, emotionally resonant campaigns that express brand values and build connection.You are most confident at work when you are problem solving and engaging with people. You are passionate about organization, communication and collaboration.You have more than 4 years of experience in marketing. Specific experience in Beauty or adjacent industry is an asset..You have strong working knowledge of Klaviyo and Shopify or are able to learn these platforms quickly. You have the ability to balance analytical thinking (data, KPIs, performance metrics) with creative storytelling and a deep understanding of how consistent brand strategy drives consumer trust and connection.You are interested in natural skin care and medi-spas, excited to learn about our products and keen to stay ahead of industry trends.You are excited to be a part of a small, multi-functional team and committed to your own professional development.WHAT YOU WILL DO Working directly with senior leadership, you will be responsible for coordinating the execution of marketing campaigns across multiple channels, ensuring our brand voice and identity is consistent across all channels. Customer ServiceMay be called upon to answer phone calls, emails and respond to messages from franchise and corporate spa locations, wholesale clients, as well as responding to client concerns and resolving client issues. Providing product information and education to retail customers.Resolving customer issues quickly and effectively to deliver optimal customer service experience to all customers. Monitoring email accounts and supporting other team members with correspondence as needed. Campaign and Project Coordination:  Coordinate the timely execution of product launch, monthly promo, and brand campaigns across all marketing channels.Manage the content production calendar and coordinate with graphic designers, copywriters, and external agencies to ensure all assets (e.g., ad creatives, lifestyle photos, blog copy) are delivered on time and consistent with Pure + Simple Brand Guide.Organize, tag, and maintain a centralized library of marketing assets (photos, videos, logos, etc.) for easy access by the team.Strategize, Initiate and manage Meta ad campaigns, tracking and optimizing performance. Working with Google ads manager to direct and optimize Google ad campaigns. Digital Marketing and Content Execution Plan, create, and schedule engaging content (copy, images, and video) for all social media channels (Instagram, TikTok, Facebook, etc.). Monitor comments, DMs, and community engagement daily. Support the creation, testing, and deployment of newsletters, promotional emails, and automated email flows using our CRM/email platform. Assist with content updates on the e-commerce website (e.g., product descriptions, blog posts, homepage banners) and ensure product information, pricing, and promotions are accurate.Help track and analyze key marketing metrics (website traffic, conversion rates, email performance) using tools like Google Analytics and provide data-driven insights for optimization. Submit monthly reporting to senior leadership.Influencer and Community Outreach:Identify, vet, and engage with micro- and macro-influencers, content creators, and brand partners who align with our natural and clean beauty values.Manage the logistics of product seeding/gifting programs.Support the development and execution of strategies aimed at maximizing brand visibility and market reach. Conduct competitor and market research, staying current on industry trends, product innovations, and consumer behavior.REQUIREMENTSBachelor’s degree or equivalent combination of education and experience in Marketing, Communications, Business, or a related field.4 years of experience in a marketing, preferably in e-commerce, CPG, or the skincare/beauty/wellness industry.Strong organizational capability with a focus on customer experience.Knowledge of esthetics and natural skincare products. Excellent time management skills, attention to detail and ability to be self directed at work.Exceptional written and oral communication skills, strong problem-solving abilities and a desire to work collaboratively.Proficiency in Google Suite, Microsoft Office Suite, Adobe Suite and relevant industry software (PM programs, CRM programs, social media platforms, Google and Meta ads).Experience with B2B sales, specifically within the beauty/natural wellness industry, is an asset. PHYSICAL REQUIREMENTSThis position is hybrid remote/in-person in an office environment that is adjacent to a natural skincare production facility. This position may also require visiting retail spa locations and may require supporting retail operations. WHAT WE OFFERPure + Simple is a diverse, established team, each member playing a key role. We offer a challenging, exciting and fun work atmosphere. Compensation is assessed based on skills and experience. Optional extended health benefits are available after 3 months continuous employment. We also offer employee discounts, complimentary services as well as friends and family discounts to all team members. Pure + Simple is proud to be an equal opportunity employer. We cultivate a welcoming and accessible workplace where talented individuals from all backgrounds can thrive. We believe diversity strengthens our team and drives innovation. If you have any questions or require accommodations during your application process, please reach out to psteam@pureandsimple.ca or 416-322-9093. We are committed to a fair and inclusive hiring experience.