Marketing Manager (Trade & Digital Marketing)-Individual Contributor

About the JobJob Title / 職稱Marketing Manager (Trade Marketing, Social Media & Digital) – Taiwan行銷經理（通路行銷・社群與數位行銷）－台灣Role Summary / 職務概要Own and drive integrated marketing execution for Taiwan, combining trade marketing, social media, digital marketing, and KOL/KOC programs to improve brand visibility, conversion, and sell-through.負責台灣市場整合行銷執行，結合通路行銷、社群與數位行銷及 KOL/KOC 合作，提升品牌能見度、轉換與銷售成效。Key Responsibilities / 主要職責:Trade Marketing: promo calendar, retail activations, POSM, channel coordination.通路行銷：促銷規劃、門市活動、陳列物料（POSM）、通路協調與落地執行Social/Digital: manage FB/LINE/IG content calendar and execution.社群／數位：規劃並執行 Facebook／LINE／Instagram 內容與月度排程KOL/KOC: sourcing, briefing, deliverables, reporting and optimization.KOL/KOC：尋找與管理合作夥伴、撰寫合作簡報、交付物控管、成效追蹤與優化Market analysis & optimization: competitor tracking, insights to actions, campaign review.市場分析與優化：競品與市場動態追蹤、洞察轉化為行動方案、活動成效回顧Job Requirements / 必備條件:至少 5 年 FMCG 行銷經驗（尤以寵物產業加分；含通路行銷／數位行銷／整體行銷皆可）具備 規劃能力 + 市場分析 + 落地執行 的完整經驗能在高壓環境下工作並掌握多項時程英文能力良好（口說與書寫）熟悉 KOL/KOC 操作與平台：Facebook、LINE、Instagram.