Marketing Officer

Job DescriptionWe are looking for a dynamic and creative Marketing Executive to join our team and take the lead in driving GOGORO’s brand presence in the market. The ideal candidate will be responsible for planning and executing innovative marketing strategies, managing both ATL (Above The Line) and BTL (Below The Line) activities, and building meaningful partnerships to enhance brand visibility and business growth.Key Responsibilities:Develop and implement innovative marketing strategies and campaigns to strengthen brand awareness, increase market reach, and drive growth.Plan and execute ATL and BTL marketing activities, including digital, print, outdoor, and event-based promotions.Conduct thorough market research and competitive analysis to identify opportunities and refine campaign strategies.Coordinate with internal teams, creative agencies, and vendors to ensure smooth and timely campaign execution.Build and maintain partnerships with local businesses, influencers, and organizations to expand GOGORO’s market presence.Manage relationships with key stakeholders and support long-term brand objectives.Monitor, analyze, and evaluate marketing performance metrics, providing actionable insights for continuous improvement.Prepare detailed marketing reports, including ROI and key performance indicators, to support strategic decision-making. Job SpecificationBachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).Proven experience in marketing, brand management, or communications — preferably in the automotive, technology, or consumer goods sector.Strong understanding of digital marketing tools and traditional marketing channels.Excellent communication, coordination, and project management skills.Creative mindset with strong analytical and problem-solving abilities.Ability to work under pressure and manage multiple projects simultaneously.