Marketing Officer

The Marketing Officer is responsible for assisting in the development and execution of marketing strategies, campaigns, and initiatives to promote Company's products. This role will support the overall team with a focus on brand awareness, customer engagement, and lead generation.Conduct market research and competitor anaylsis to identify trends, opportunities, and customer preferencesAssist in the development and implementation of marketing strategies aligned with business objectivesMonitor and analyze the effectiveness of marketing campaigns and make recommendations for improvementsDevelop and curate engaging content for marketing channels, including social media platforms such as Facebook, Instagram, and TikTok.Assist in designing promotional materials, brochures, and advertisementsHelp with SEO efforts to improve website visibility and search rankingsTrack digital marketing performance and analytics to drive optimizationContribute to brand positioning and ensure consistency in messaging across all channelsAssist in gathering customer feedback to refine marketing strategies and improve customer satisfactionPlans promotional campaigns or advertisementsCollaborate with the team to align marketing efforts with company goals, including visual store displaysBachelor's degree in Marketing, Business, or related fieldProven experience in a marketing role of at least 2-3 years, with exposure to digital marketing and campaign managementStrong written and verbal communication skillsKnowledge of SEO, content marketing, social media platforms and digital advertisingProficiency in Microsoft Suite (Word, Excel, Powerpoint) and marketing tools