Marketing/Promotions/Design/Branding

Marketing/Promotions/Design/Branding – Full TimeLocation: Lancaster, PASchedule: Monday – FridayReports To: Owner & Sales ManagerAbout UsThistle Finch Distilling is an independent craft distillery based in Lancaster, PA, producing a diverse range of spirits. Our portfolio includes Thistle Finch, our line of premium small-batch spirits; Shifty Drinks, a collection of ready-to-drink canned cocktails and seltzers; and Triage Spirits, our line of value-driven well products crafted with the same attention to quality.We’re seeking a motivated and reliable individual to join our team full-time to support marketing, branding, promotions, and events across our growing portfolio. This role blends creativity, hands-on execution, and project coordination—perfect for someone who enjoys storytelling, branding, design, and engaging with customers.Key ResponsibilitiesSocial MediaPlan and implement social media strategies to increase brand awareness and growthCreate, curate, and manage engaging content (photo, video, graphics, captions)Monitor social channels and respond to comments/messages to foster a positive presenceEmail Marketing & PromotionsDevelop and manage an email marketing strategy and promotional calendarWrite, design, and schedule newsletters, campaigns, and automated emailsEnsure email content is visually appealing, mobile-friendly, and on-brandWebsite / E-CommerceManage existing websites and assist with development of new pages or sitesCreate and update content: copywriting, product listings, images, and layoutMaintain accurate product descriptions, pricing, and digital assetsProvide customer support via email, social media, and phone as neededBrand Development & Package DesignAssist with development of new brands, logos, and visual assetsCreate and update product labels, packaging designs, and supporting collateralManage the label/packaging lifecycle: design, compliance, review, approvals, print Sales SupportCreate and update marketing and sales materials (sell sheets, promotional flyers, etc.)Assist the sales team with order entry and client information updatesOffsite Events & Festival CoordinationCoordinate scheduling, registrations, and logistics, for events and product samplingsMaintain and manage the internal event calendar and communicationSkills & ExperienceRequired Skills & ExperienceHigh school diploma or GEDPhotography and photo editing skills; basic proficiency with Adobe Photoshop (or similar tools such as Canva, Lightroom, etc.)Strong written communication skills with the ability to create engaging marketing content (social, email, website)Ability to work independently with minimal supervision and manage multiple projects simultaneouslyBasic computer literacy: email/calendar management, spreadsheets, data entry, file organizationStrong organizational skills and attention to detail, especially when handling product data, pricing, event logistics, or customer informationComfortable interacting with customers via email, social media, or phone in a professional and friendly mannerAbility to troubleshoot technical or platform-related issues (website updates, scheduling posts, managing listings)Reliability in managing deadlines, calendars, and project workflowsPreferred / Bonus SkillsExperience planning and executing social media campaigns across platforms (Instagram, Facebook, etc.)Ability to take direction on brand guidelines and maintain consistent brand voice and styleExperience writing and designing email marketing campaigns (Mailchimp, Constant Contact, or similar)Basic website/e-commerce management skills (Shopify, Squarespace, or WordPress), including uploading products, updating content, and tracking customer inquiriesFamiliarity with graphic design tools (Photoshop, Illustrator, Canva, or similar) for creating marketing materials, flyers, and product labelsExperience coordinating onsite or offsite events (vendor registration, logistics, scheduling, inventory prep, etc.)