Marketing Specialist

Marketing SpecialistLocation: Warsaw (Sokołów 05-806 u. Sokołowski 47B)Reporting to: General Manager Eastern EuropeCompany IntroductionWe are a leading global manufacturer of construction machinery and industrial equipment, known for our innovation, strong product portfolio, and rapidly growing presence in Europe. As we expand our business in Poland, we are seeking a proactive and creative Marketing Specialist to strengthen our local branding, support sales activities, and enhance our market visibility.Key ResponsibilitiesPlan and execute local marketing campaigns to support brand awareness and product promotion.Coordinate online and offline marketing activities, including exhibitions, customer events, dealer meetings, and product demonstrations.Manage social media content, digital advertising, and local PR communication for the Polish market.Develop marketing materials such as brochures, presentations, case studies, and product videos in cooperation with the regional marketing team.Collect and analyze market, competitor, and customer data to support business decision-making.Support dealer marketing activities, providing materials, promotional tools, and branding guidelines.Work closely with the sales team to ensure alignment between marketing initiatives and sales objectives.Track and report marketing performance, campaign effectiveness, and market trends.RequirementsBachelor’s degree in Marketing, Communications, Business, or related fields.2–5 years of experience in marketing, preferably in construction machinery, industrial equipment, or automotive sectors.Strong understanding of digital marketing and social media management (e.g., LinkedIn, Facebook, YouTube).Excellent communication, creative thinking, and project management skills.Able to work independently and manage multiple tasks in a fast-paced environment.