Marketing Strategy Manager

Marketing, Planning & Delivery Consultant (Banking):On behalf of our Financial Services client, Procom is searching for a Marketing, Planning & Delivery Consultant (Banking) for a 12 month contract role. This position is a hybrid position with 2 days onsite at our client’s Toronto office.Marketing, Planning & Delivery Consultant (Banking)- Responsibilities:• Supports marketing objectives to set and refine annual and quarterly marketing plans• Collaborates closely with Marketing’s Customer Journey management groups to plan and execute customer-driven action plans and marketing programs• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunities on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.• Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute Bank-wide level action plans and marketing programs.• Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.• Applies a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.• Collaborates with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.• Supports development and deployment of creative assets, agnostic of media channels and across all touchpointsMarketing, Planning & Delivery Consultant (Banking)- Mandatory Skills:• 2+ years of experience working with Agile methodology.• Deep knowledge of marketing tech stack (group of technologies that marketers leverage to conduct and improve their marketing activities such as email marketing, and/or owned digital channels.• 2 Years of experience planning and executing targeted (direct) marketing campaigns including strategy development, segmentation, stakeholder management, and performance analysis.•Work experience within the Financial Sector (or regulated industry) and understands what it takes to succeed in large, multi-stakeholder organizations• Fluent written and spoken EnglishMarketing, Planning & Delivery Consultant (Banking)– Assignment Length:This is a 12 month contract position through 2026.Marketing, Planning & Delivery Consultant (Banking)- Start Date:ASAP.Marketing, Planning & Delivery Consultant (Banking)- Assignment Location:Toronto, Ontario, Canada. This is a hybrid position requiring 2 days onsite.