Martech Expert

Department: Data & Analytics, Digital Excellence Center (DEC), Sun Group Reports to: Head of Data & Analytics Location: Hanoi, Vietnam Role Summary/Objective: To own and orchestrate Sun Group’s entire marketing technology stack. This role is responsible for transforming our marketing tools (CRM, Customer Engagement Platform, Analytics) into a cohesive, automated engine that drives customer acquisition, retention, and loyalty. The objective is to be the hands-on expert who bridges the gap between our rich data platform and the execution of a world-class customer experience. Key Responsibilities:Act as the primary system owner and administrator for the complete Martech stack, including the CRM, Clevertap, Google Analytics, and Google Tag Manager.Design, build, test, and maintain hands-on, complex marketing automation journeys, lifecycle campaigns, and transactional messaging flows.Manage and ensure the integrity of data flows between the CDP and all marketing endpoint systems, taking ownership of data hygiene and process documentation.Serve as the key technical partner for the Marketing and business teams, translating their strategic goals into functional system configurations and campaign workflows.Optimize the martech stack by continuously monitoring system and campaign performance, identifying opportunities for improvement, and providing training to business users. Key Requirements:5years of hands-on experience in Marketing Operations, Martech, or a similar role.Expert-level administrative and implementation experience with a major CRM (e.g., Salesforce) and a customer engagement platform (e.g., Clevertap, Braze, MoEngage).Deep, practical knowledge of Google Tag Manager and Google Analytics for implementation and troubleshooting.Proven ability to translate business requirements into technical solutions within Martech platforms.