Media Partnership

What You’ll DoDevelop comprehensive media strategies: Create strategic media plans that determine the optimal mix of channels (ATL, BTL, TTL), target audiences, and budget allocation to maximize reach and effectiveness across both digital and traditional platforms.Execute strategic channel selection: Research and select the most effective media channels based on audience behavior, campaign objectives, and budget parameters, ensuring seamless integration between online and offline media.Conduct market research & analysis: Analyze market trends, audience insights, competitor media strategies, and industry benchmarks to inform planning decisions and uncover growth opportunities for clients.Manage budget allocation and optimization: Strategically manage and allocate media budgets across ATL, TTL, and BTL campaigns. Continuously monitor spending efficiency and optimize distribution to maximize ROI and campaign performance.Maintain client communication excellence: Present media strategies, recommendations, and performance insights to clients while building strong relationships and acting as a trusted media advisory partner.Monitor campaign outcomes & optimization: Track media performance using analytics tools, generate reports on campaign effectiveness, and implement data-led optimizations to enhance results.What You’ll BringBachelor’s degree in Marketing, Advertising, Communications, or related field3+ years’ experience in media planning, media strategy, or digital/ATL agency rolesProven success in developing integrated media plans and managing campaign budgetsDeep understanding of ATL, BTL, and TTL media channels, with strong knowledge of audience targeting, media buying principles, and campaign optimizationStrong analytical mindset with proficiency in media planning tools, audience research, and performance analysisExceptional attention to detail in budget management, campaign setup, and performance trackingCollaborative experience working with Creative, Account, and Performance teams to deliver cohesive integrated campaignsStrong negotiation skills for media vendor and platform managementIf you're interested in this position and think you're a good fit, we'd love to see your most recent CV. Please send your CV to email: puteri.emiliani@edot.id. Thanks!