Paid Media Expert

About the Role:We are seeking a skilled Paid Media Expert to join our team and optimize our digital advertising efforts across multiple platforms. In this role, you'll manage and scale paid campaigns on Google Ads, Meta Ads (Facebook, Instagram), and other social media channels (e.g., LinkedIn, TikTok, Twitter/X). You'll leverage your expertise in data analysis and reporting to drive performance insights, maximize ROI, and support data-driven decision-making. If you're passionate about digital marketing, fluent in English, and thrive in a fast-paced environment, we'd love to hear from you!Key Responsibilities:Develop, launch, and optimize paid media campaigns on Google Ads, Meta Ads, and other social platforms to meet client or business objectives (e.g., lead generation, conversions, brand awareness).Conduct in-depth data analysis to track campaign performance, identify trends, and recommend improvements using tools like Google Analytics, Facebook Business Manager, and Excel/Google Sheets.Create comprehensive reports and dashboards (e.g., using Google Data Studio or Tableau) to communicate results, KPIs, and actionable insights to stakeholders.Perform A/B testing, audience segmentation, and budget allocation to enhance campaign efficiency and ROI.Stay updated on industry trends, algorithm changes, and best practices in paid media and social advertising.Collaborate with cross-functional teams (e.g., creative, content, and sales) to align campaigns with overall marketing strategies.Troubleshoot issues, manage ad spend, and ensure compliance with platform policies and advertising regulations.Required Qualifications:Proven experience (at least 3-5 years) in managing paid media campaigns, with strong expertise in Google Ads, Meta Ads, and other social media channels (e.g., LinkedIn, TikTok).Proficiency in data analysis and reporting tools, including Google Analytics, Excel, Google Data Studio, Tableau, or similar.Fluent in English (both written and verbal) with excellent communication skills for presenting reports and collaborating with teams.Bachelor's degree in Marketing, Business, Data Analytics, or a related field (or equivalent experience).Preferred Skills and Attributes:Experience with additional platforms like YouTube Ads, Pinterest Ads, or programmatic advertising.Strong analytical mindset with the ability to interpret complex data sets and translate them into strategic recommendations.Excellent problem-solving skills and attention to detail.Ability to work independently or in a team, manage multiple projects, and meet deadlines in a dynamic environment.Familiarity with SEO/SEM integration, conversion tracking, or e-commerce advertising is a plus.What We Offer:Flexible work arrangements (remote/hybrid options available).A collaborative, innovative team environment with opportunities for growth and impact.How to Apply:Please submit your resume, a cover letter highlighting your relevant experience, and any portfolio/examples of past campaigns or reports. We encourage applications from diverse backgrounds and are an equal opportunity employer.