Paid Media Specialist

Paid Media Specialist (Google Ads, Meta Ads)Type: Full-timeLocation: Ho Chi Minh | OnsiteWe are looking for a data-driven and creative Paid Media Specialist to join ourmarketing team.In this role, you’ll be responsible for planning, executing, and optimizing paidadvertising campaigns across Google and Meta to drive customer acquisition andgrowth. You’ll work closely with our creative and analytics teams to ensure everycampaign delivers measurable impact and strong ROI.Key Responsibilities:• Campaign Management:◦ Plan, execute, and manage paid media campaigns across Google Ads andMeta Ads.◦ Continuously monitor, optimize, and A/B test campaigns to achieveperformance goals (CPA, ROAS, CTR).◦ Manage budgets and pacing to ensure efficient media spend.• Performance Optimization:◦ Use analytics tools (Google Analytics, Meta Business Suite, etc.) to evaluateperformance and generate insights.◦ Recommend improvements to targeting, creatives, and bidding strategiesbased on data.◦ Implement conversion tracking and pixel setup for accurate measurement.• Collaboration & Reporting:◦ Collaborate with designers and copywriters to produce engaging adcreatives.◦ Work with data analysts to connect ad performance with broader businessmetrics.◦ Prepare weekly and monthly campaign performance reports with actionableinsights.• Growth Strategy:◦ Explore new paid channels, audience segments, and campaign formats tomaximize reach and engagement.◦ Stay up to date on digital marketing trends, platform updates, andperformance marketing best practices.Preferred Skills & Qualifications:• 10+ years of hands-on experience in Google Ads and Meta Ads campaigns• Strong analytical skills and proficiency with performance metrics (CPA, ROAS, CTR,etc.)• Experience with Google Analytics, Tag Manager, and pixel/conversion tracking• Understanding of re marketing, funnel optimization, and audience segmentation• Google Ads and Meta Blueprint certifications are a plus• Excellent communication skills and a collaborative mindset