Paid Media Specialist

About UsAt Hustlery, we’re not just another digital marketing agency — we’re growth partners for ambitious brands. From ad automation tools to full-scale campaign execution, we help businesses scale fast, smart, and profitably. Now, we’re looking for a Head of Paid Media to take the reins on all things performance marketing and help drive results across multiple channels.Who You AreYou're not a media buyer. You're a performance strategist. You know how to build profitable funnels, scale ad accounts, track attribution, and lead with data. You stay on top of trends and algorithms, and your reporting isn't just pretty graphs — it tells stories, finds insights, and drives better decisions.What You’ll DoStrategy & ExecutionBuild full-funnel ad strategies across Facebook/Instagram, Google (Search & YouTube), LinkedIn, and TikTokConduct platform research, audience analysis, and competitor benchmarkingCraft campaigns from scratch — from concept to launch — with precise targeting and messagingAllocate and manage budgets across platforms to optimize for ROAS and CPACollaborate with design, copy, and funnel teams to develop high-performing creative and landing pagesOptimization & ReportingMonitor campaigns daily and implement data-driven optimizationsSet up conversion tracking, UTM parameters, and reporting dashboardsPrepare clear and strategic performance reports for internal and client reviewAnalyze attribution models and assist in multi-touchpoint journey evaluationLeadership & GrowthBuild SOPs and playbooks for paid media operationsProvide strategic insight into new media opportunitiesPotentially build and lead a team of media buyers under your direction as we scaleRequirements ✅ 3–5+ years running ads with large and small budgets across Meta, Google, LinkedIn, and TikTok ✅ Strong grasp of performance metrics: CTR, ROAS, CPA, LTV, CAC, etc. ✅ Ability to craft strategies, not just launch ads ✅ Experience using tools like Google Analytics, Meta Events Manager, and LinkedIn Campaign Manager ✅ Comfortable setting up and analyzing pixel and conversion tracking ✅ Must be analytical, highly organized, and detail-oriented ✅ Bonus: Experience with SaaS, ecommerce, or lead gen brands