Paid Media Specialist

PERFORMANCE MARKETING SPECIALISTJoin the agency that's helped 300+ hospitality brands grow their revenue over the past 15 years.We're the boutique marketing specialists behind some of Australia's most successful restaurants, luxury hotels, and award-winning venues. Now we're looking for a passionate Marketing Account Manager who appreciates great hospitality and wants to build their career in this exciting, high-growth industry.You'll be managing campaigns for private resorts, luxury hotels, and award-winning restaurants across Australia, with monthly budgets ranging from $2K-$50K. Plus, you'll get to experience venues firsthand, think site visits to the latest hotspots and exclusive industry events as part of your role.JOB DESCRIPTIONYou will be responsible for developing and executing performance marketing strategies across paid media platforms for both new and existing clients. Working autonomously, you'll lead client-facing strategic discussions, manage substantial advertising budgets, and use your deep analytical expertise to drive measurable business growth. You're passionate about paid media performance and will leverage data-driven insights to continuously optimise campaigns and exceed client expectations.REQUIREMENTS & EXPECTATIONS2+ years of hands-on performance marketing experience managing paid media campaignsProven track record of managing significant advertising budgetsExpert-level knowledge of Google Ads, Meta Ads Manager, TikTok & Linkedin Ads.Strong analytical skills with experience in Google Analytics (GA4), Google Tag Manager & conversion tracking.Demonstrated ability to develop data-driven strategies and translate insights into actionExcellent client-facing communication skills with ability to present strategies and performance reports confidentlyExperience with conversion tracking implementation including pixels, UTM parameters, and event setupSelf-motivated with autonomous working ability and strong project management skillsComfortable working with tools like Google Tag Manager, Looker Studio, and various ad platform APIsSTRATEGIC LEADERSHIPDevelop comprehensive paid media strategies aligned with client business objectivesLead client strategy meetings and quarterly business reviewsProvide strategic recommendations based on performance data and industry trendsSet realistic KPIs and forecasts based on historical data and market conditionsPAID MEDIA MANAGEMENTPlan, launch, and optimise campaigns across Google Ads, Meta Ads, TikTok Ads, and other relevant platformsManage budgets and pacing across multiple platforms, ensuring spend aligns with monthly plansConduct audience research, competitive analysis, and market opportunity assessmentsImplement advanced targeting strategies, bidding optimisations, and creative testingStay current with platform updates, beta features, and emerging advertising opportunitiesANALYTICS & CONVERSION TRACKINGSet up and maintain conversion tracking across all platforms and touch pointsImplement and troubleshoot pixels, tags, and tracking parametersIdentify optimisation opportunities through deep-dive analysisREPORTING & CLIENT COMMUNICATIONBuild comprehensive performance reports with actionable insights and clear recommendationsPresent campaign performance and strategic direction directly to clientsProactively communicate budget pacing, performance trends, and optimisation plansCAMPAIGN & TEAM MANAGEMENTWork with creative teams to develop high-performing ad creative and landing pagesProvide direction on campaign assets, messaging, and offersMentor junior team members on paid media best practicesContribute to agency growth through exceptional client results and retentionWHY JOIN MERGE?Work with Premium Brands: Manage campaigns for private resorts, luxury hotels, and award-winning restaurants that define Australia’s hospitality landscapeMeaningful Budgets: Handle monthly media budgets ranging from $2K-$50K across diverse, exciting campaignsIndustry Immersion: Visit the latest venues, bars and restaurants, attend exclusive industry events and festivals as part of your roleFast-Growing Agency: Join a rapidly expanding team with genuine career advancement opportunitiesPrime Location: Work from our office located near James Street, Brisbane, surrounded by the city’s best bars, restaurants, and shoppingFlexible Working: Enjoy work-from-home options, team events, social gatherings, and a culture that values work-life balance