Paid Search Account Manager – Italian Speaking

The CompanyAt lastminute.com, we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the worldJob DescriptionThe job in brief: Job Title - Paid Search Account Manager – Italian SpeakingWorking model - hybrid from SwitzerlandTeam - You will join the Customer Acquisition TeamLevel - ProfessionalLocation - Chiasso, SwitzwerlandContract - Permanent – full-time (EUR 36 h/week)As a key member of the SEM team, you’ll work closely with the SEM Team Lead to plan, execute, and analyse paid search campaigns across multiple brands and products, with a clear focus on Google Ads, Search Ads 360, and Microsoft Advertising.Your goal: ensure all campaigns align with our business and marketing objectives, pushing constantly for optimisation, automation, and innovation.What Your Impact Will BeTake full ownership of SEM performance for a specific market or product area.Identify growth opportunities and lead testing, scaling, and optimisation initiatives.Deliver actionable insights and drive measurable impact through data-driven decision making.Collaborate with cross-functional teams (Branding, Analytics, Pricing) to enhance campaign efficiency and innovation.Develop and maintain best practices for SEM and share knowledge within the team.Contribute to automation projects (scripts, rules, feed management) to streamline campaign operations.