Paid Search Manager

Paid Search Manager – PermanentLocation: Dublin, County DublinType: Full-time | PermanentA+F Recruitment is partnering with a growing international business in the digital technology sector to recruit a Paid Search Manager. This is an opportunity for a performance-driven digital marketer to take ownership of paid search strategy and day-to-day campaign optimisation across multiple markets.The successful candidate will report to the Senior Digital Marketing Manager and will be responsible for driving new customer acquisition through data-led experimentation, automation, and daily optimisation within Google Ads and Microsoft Ads.This position will suit someone who thrives in a hands-on environment, comfortable managing campaigns end-to-end and delivering measurable commercial results.Key Responsibilities:Manage and optimise paid search campaigns across Google Ads, Microsoft Ads, and App platforms to achieve CAC, ROAS, and CLV targetsExecute hands-on keyword builds, ad copy testing, bidding strategies, and audience segmentationRun structured A/B tests to improve conversion rates, reduce CPA, and increase revenue impactMaintain accurate tracking, tagging, and attribution through GA4 and Google Tag ManagerBuild dashboards and performance reports in Looker Studio or similar toolsPartner with Product, Data, and CRM teams to connect acquisition performance with retention and reactivationIdentify automation opportunities and implement scripts or smart bidding to scale efficientlyManage campaign pacing, forecasting, and monthly budget reconciliationRequirements:4–6 years’ hands-on experience managing paid search campaigns across Google Ads and Microsoft AdsProven track record in daily campaign optimisation, performance reporting, and conversion trackingStrong analytical skills with experience interpreting performance data and drawing commercial insightsExperience working in a small to mid-sized agency or in-house team where you owned full campaign deliveryAdvanced working knowledge of GA4, Tag Manager, and Looker StudioGoogle Ads Search and Microsoft Advertising certifications preferredDesirable:Experience with cross-border or multi-market campaignsExposure to app marketing, Performance Max, or dynamic creative optimisationFamiliarity with eCommerce, fintech, or high-growth consumer technology environmentsBenefits:Competitive salary and hybrid working model (2 days from home)Opportunity to work in a fast-moving, data-driven growth environmentExcellent career progression within a scaling international businessTo Apply:Email your CV to mark.donnelly@afrecruitment.ie or click ‘Apply’ to submit your application.