Paid Social Specialist

Zurich Office At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives.We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken.Are you ready for a dynamic role in a truly international environment? The working language of our office is English and only CV's submitted in English will be considered.Key ResponsibilitiesCampaign Management: Plan, build, and manage paid social campaigns across Meta, TikTok, LinkedIn, Snapchat, Pinterest, and X, ensuring all campaigns launch accurately and on schedule.Optimization: Monitor performance daily, adjusting targeting, bids, and creatives to drive ROI and meet key performance goals.Clear Communication: Partner with internal teams to share campaign insights, communicate performance results, and provide clear recommendations for improvement.Operational Excellence: Maintain consistent campaign naming conventions, accurate tracking setup, and clean data across all platforms for reporting and analysis.Testing & Analysis: Run structured A/B and multivariate tests on audiences, ad formats, and creative assets to continuously improve campaign effectiveness.Documentation: Keep thorough and up-to-date records of campaign setup, changes, budgets, and results to ensure transparency and operational consistency.Cross-Team Collaboration: Work closely with creative, analytics, and media planning teams to ensure seamless campaign execution and alignment with broader marketing goals.Reporting: Produce weekly and monthly performance reports, summarizing results, learnings, and next steps for optimization.Policy Adherence: Ensure all campaigns comply with platform policies, data privacy regulations, and brand guidelines.Required Skills And QualificationsExperience: 2-3 years of experience managing Paid Social campaigns and expertise in analytics & ad platforms such as Meta Business Manager, Google Analytics, and TikTok Ads ManagerBudget Management: Experience managing and optimizing social advertising budgets, including the ability to balance lead volume with cost efficiency and ROI.Creative & Strategic Thinking: Ability to develop and implement effective ad copy and landing page strategies. Strong strategic thinking skills to drive high performance in social campaigns.Cross-functional Communication: Excellent communication skills, with the ability to collaborate effectively with internal teams and present insights and recommendations to stakeholdersWhat EF OffersDiscounts on EF programs for Staff, and Staff Friends and Family for all EF ProgramsFree use of EF Hello: a premium Language Learning AppTuition Reimbursement for continued EducationExciting opportunities for domestic and international travelAnd much more…At EF Language Abroad we are dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe.Ready to make a difference while having fun? Apply now!About EF Education FirstAt EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.ef.com.EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.