Performance Marketing Manager

Job SummaryWe are looking for a data-driven, results-oriented Performance Marketing & Growth Specialist to lead and optimize all digital marketing campaigns across various platforms. This role will play a key part in driving user acquisition, retention, and revenue growth for WEBDOC’s products/services. The ideal candidate should have a solid grasp of performance marketing channels, analytics tools, and growth hacking strategies.Key ResponsibilitiesDevelop and execute integrated performance marketing campaigns (Google Ads, Facebook/Instagram, YouTube, TikTok, etc.) to drive traffic, leads, and conversions.Manage and optimize ad spend across all channels to maximize ROI and CAC efficiency.Build and scale growth strategies using A/B testing, landing page optimization, funnels, and retargeting.Monitor and analyze performance metrics using Google Analytics, Meta Ads Manager, and other tools to generate actionable insights.Collaborate with content, creative, and product teams to ensure messaging alignment and campaign effectiveness.Identify new customer acquisition channels and growth opportunities through research, experimentation, and industry trends.Manage SEO/SEM strategies in coordination with in-house or external teams to boost organic visibility and reduce paid dependency over time.Produce weekly and monthly performance reports with key KPIs and improvement recommendations.Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising.Qualifications & SkillsBachelor’s degree in Marketing, Business, Digital Media, or a related field. 2-3 years of experience in performance/growth marketing, preferably in healthtech, e-commerce, or startups.Proficiency in ad platforms (Google Ads, Meta Business Suite, TikTok Ads), analytics tools (Google Analytics GA4, Looker Studio), and CRM/email marketing platforms.Strong analytical and quantitative skills with the ability to translate data into strategies.Experience with conversion rate optimization, A/B testing, and user funnel analysis.Knowledge of SEO best practices and content performance.Excellent communication, project management, and teamwork skills.What We OfferOpportunity to work with a fast-growing Health & Insurtech leaderA collaborative and innovative environmentCompetitive salary Job Location: Bahria Town Phase 7, Islamabad