Performance Marketing & Social Media Executive

Job BriefTo plan, execute, and optimize digital marketing campaigns across paid media and social platforms to drive brand awareness, engagement, and lead conversion. The role bridges performance marketing analytics with creative social media storytelling, ensuring Tune Protect’s campaigns deliver both measurable results and brand impact.Job ResponsibilitiesCampaign Performance Collaborate with web and data teams to ensure proper tracking implementation (Google Tag Manager, GA4, Meta Pixel, etc.). Plan, execute, and optimize paid campaigns across key platforms ( ie Google Ads, Meta Ads ) Continuously monitor campaign performance and report key metric Able to contribute in improving UI/UX on web/app and increase traffic best to the sites Track and measure conversion funnels, lead quality, and campaign ROI. Social Media Management Develop, plan, and execute social media content for platforms like Instagram, Facebook, TikTok, LinkedIn, and X (Twitter) Support in ideating and executing campaigns that build brand awareness, engagement, and loyalty. Manage community interactions (responding to comments, DMs, and mentions) in a timely, brand-consistent manner. Coordinate with creative teams or agencies to produce engaging visuals, videos, and copy. Track and report on social media KPIs: engagement rate, reach, followers, sentiment, and share of voice. Monitor social trends and competitor activity to identify new opportunities for content or campaign ideasJob RequirementsAt least 1 year of relevant experience in digital marketing, paid media, or social media management, with experience working with agencies a plus. Good English writing skills. Basic design skills (Photoshop/Illustrator) Analytical mindset — comfortable with dashboards, performance data, and reporting Basic understanding of SEO and CRM integration is a plus Able to work independently, multitask, and meet deadlines in a fast-paced environment Possesses good and friendly communication skills, working with internal or external parties Diversity & Inclusion CommitmentThe Company is committed to providing equal employment to all individuals regardless of their race, colour, religion, gender, sexual orientation, gender identity, national origin, age, disability, marital status or any other characteristic protected by applicable laws.We try make sure everyone has a fair chance to work with us, no matter where they’re from or who they are. We believe having different kinds of people on our team makes us better and more creative. Our friendly environment is all about treating every person with respect and making sure everyone’s ideas count. We want people from all all walks of life to apply and be part of our mission to create a place where everyone is welcome and valued.