Performance Marketing Specialist

About KODOKODO creates atmosphere — through scent, design and intention.We transform spaces into meaningful experiences. Our fragrances do not simply fill a room; they shape how it feels to be in it. We collaborate with brands, hotels, studios and private clients to create elegant, authentic and thoughtful scent environments that leave a lasting impression.Rooted in Japanese fragrance culture and guided by modern minimal design, KODO stands for clarity, presence, craftsmanship and quiet luxury.Our vision: to become the leading brand for multisensory spatial design in Asia and Europe — not through volume, but through excellence.About the RoleWe are looking for a data-driven Performance Marketing Specialist who knows how to cahnge insights into strategic actions and impactful campaigns.You will work closely with our local teams in Vietnam to build and scale digital marketing initiatives that support brand growth and customer engagement.This role requires both analytical thinking and hands-on execution — and a genuine appreciation for aesthetics, branding and emotional experience.Key Responsibilities1. Plan & Execute CampaignsManage paid media across:Meta (Facebook/Instagram)Google Ads (Search, Display, YouTube)Optional: LinkedIn Ads, TikTok Ads, Programmatic, Zalo AdsDevelop and optimize full-funnel performance strategiesContinuously test audiences, creatives and landing experiences2. Analyze & ReportMonitor performance using GA4, Meta/Google dashboards, CRM & PancakeBuild clear reports with actionable insightsLead structured A/B testing and scaling tactics3. Cross-Team CollaborationWork with Marketing, Content, Sales and Product in VietnamAlign campaigns with brand and business objectivesProvide creative teams with performance-based direction4. Innovation & AIStay current on platform trends and best practicesEvaluate and use AI tools for automation and personalizationRecommend new channels, formats and optimization approachesWhat You BringRequired4+ years hands-on experience in performance marketingStrong expertise in Meta & Google AdsSolid understanding of analytics, attribution & tracking (GA4, UTM, Tagging)Proven ability to translate data into actionable insights and strategyHighly analytical, structured and proactive working styleGood English communication (spoken and written)PreferredExperience with premium, design-driven or global brandsExperience with LinkedIn Ads, Programmatic, Zalo Ads or TikTok AdsKnowledge of CRO and landing page optimizationExperience with marketing automation, CRM or lead nurturing funnelsFamiliarity with AI-based marketing workflowsWhat We OfferA role with real ownership and measurable business impactThe opportunity to shape digital growth in a premium brand environmentA calm, thoughtful and creative-driven working cultureSpace to experiment, learn and work with new tools & AI approachesWorking together with colleagues from different countries and backgroundsCompetitive salary based on experienceSupport for learning and skill developmentHow You WorkYou think strategically and execute preciselyYou are curious, detail-oriented and always looking to improveYou value clarity, aesthetics and meaningful communicationYou work proactively and independently, taking ownership