Performance Media Buyer

Are you a results-driven marketer passionate about performance and growth?ArabyBrand is seeking a Performance Media Buyer to join our dynamic team.In this role, you will develop, implement, and optimize multi-channel performance marketing campaigns that drive traffic, engagement, and conversions for our diverse portfolio of clients.The Big PictureArabyBrand is a leading digital marketing agency in the MENA region, specializing in performance marketing tailored to each client's unique needs.Our goal is to become a top agency in the EMEA region while maintaining an exceptional workplace.ResponsibilitiesDevelop and execute comprehensive performance marketing strategies across multiple channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platformsContinuously monitor, analyze, and optimize campaigns to ensure maximum ROI and achieve KPIs such as CPA, CPC, ROAS, and LTVConduct thorough market research to identify target audiences and evaluate competitor performanceUtilize digital analytics and data to perform A/B testing, optimize landing pages, and refine audience targeting strategiesCollaborate closely with cross-functional teams, including Creative, Content, and Analytics, to ensure cohesive and impactful marketing strategiesStay up-to-date with the latest trends and best practices in digital marketing and growth hackingDevelop detailed performance reports and provide actionable insights to clients and internal stakeholdersManage budgets effectively, ensuring optimal allocation of resources to maximize campaign performanceRequirementsBachelor's degree in Marketing, Business, or a related fieldExperience in a digital marketing agency is preferred2+ years of proven experience in managing and optimizing successful multi-channel digital marketing campaignsExpertise in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, and LinkedIn Campaign ManagerStrong analytical skills with the ability to interpret data, identify trends, and make data-driven decisionsExperience with A/B testing and conversion rate optimizationExcellent communication and presentation skills, capable of articulating complex strategies to clients and stakeholdersA growth mindset with a passion for learning and staying ahead of industry trendsAbility to thrive in a fast-paced, agile environment and adapt to changing prioritiesBenefitsWhy Join ArabyBrand?Exciting bonus opportunities and incentives!Comprehensive health insurance coverageGrowth Opportunities: Be part of a team that values personal and professional development, with continuous learning and career advancement opportunitiesInnovative Environment: Work in a dynamic, agile setting where creativity and innovation are encouragedImpactful Work: Play a crucial role in driving the growth and success of our clients' businessesCollaborative Culture: Join a passionate team dedicated to excellence and teamworkFlexible Work Arrangements: Enjoy flexible working options, including remote work, to support a healthy work-life balance