PPC SPECIALIST

This is a remote position.We are seeking a highly skilled PPC Specialist with proven expertise in both Bing Ads (Microsoft Advertising) and Google Ads. This role focuses on creating, optimizing, and scaling paid campaigns that drive lead generation for our towing and roadside assistance operations. The ideal candidate has deep analytical skills, a strong sense of strategy, and hands-on experience managing large PPC budgets for service-based businesses.Plan, launch, and manage PPC campaigns across Bing Ads and Google Ads focused on lead generation. Conduct keyword research, audience targeting, and competitor analysis to identify new growth opportunities. Write, test, and refine ad copy to maximize CTR and conversion rates. Optimize campaigns daily for CPL, CPA, ROAS, and lead quality. Set up and manage conversion tracking, UTMs, and analytics integrations. Perform A/B testing on ad creatives, bidding strategies, and landing pages. Monitor campaign performance and provide weekly and monthly performance reports. Identify trends, insights, and areas for improvement to scale performance effectively. Collaborate with the management and operations teams to align lead flow with service capacity. Stay current with industry trends, Google and Microsoft Ads updates, and emerging PPC strategies. RequirementsMinimum 2+ years of hands-on PPC experience (Google Ads and Bing Ads required). Proven success in lead generation campaigns (preferably in service-based industries). Strong proficiency in Google Ads, Microsoft Advertising, Google Analytics, and Tag Manager. Deep understanding of bidding strategies, keyword optimization, and conversion tracking. Experience with landing page optimization and data analysis. Excellent English communication skills, both written and verbal. Strong analytical, problem-solving, and time management skills. Must be able to work during PST business hours. TECHNICAL REQUIREMENTS: Computer Specifications Minimum Intel SpecsProcessor: Core i7 8th generation (and above)Core i5 10th generation (and above)RAM: Minimum of 12 GBStorage: 128 GB SSD or higherGraphics: 2 GB graphics memoryMinimum AMD SpecsProcessor: AMD Ryzen 5,7,9 (Minimum series 3600)RAM: Minimum of 12 GBStorage: 128 GB SSD or higherGraphics: 2 GB graphics memoryMacintosh SpecsProcessor: Core i7/ i5 / M1/ M2RAM: Minimum of 12 GBStorage: 128 GB SSD or higherGraphics: 2 GB graphics memory Main Internet Speed Requirement Jitter: below 10msLatency: below 160msUpload: more than 25mbpsDownload more than 40 mbpsUsing internet speedtest:VoIP Speed Test | 8x8 // Aircall’s VoIP Speed Test | Aircall// VoIP Speed Test: Check Your Network Reliability (getvoip.com)LAN Cable is a must. Power Backup A reliable power backup that could sustain a minimum of 8 hours (full shift)Examples: Generators// Solar Panels// Portable power inverters etc. (UPS is not enough) Internet Backup (Secondary internet) Jitter: below 10msLatency: below 160msUpload: minimum of 25mbpsDownload: minimum of 25mbpsPower and Internet Backup is a MUST.BenefitsThis is a full-time remote position, requiring a stable internet connection and a quiet workspace. Must be available to work shifts aligned with Pacific Standard Time (PST). Compensation is provided on a weekly basis. Rate for the position $4.00/hr. USD. Can start immediately.