Product Manager

Primary Responsibility:Strategic and planning· Responsible for defining TTM strategies, identifying Market positioning, product positioning, defining value selling features, price positioning· Mapping competition strategy analysis to understand our product positioning and come up with proactive strategy to counter the same. Also, identifies unexplored Markets· Understanding the gap for feasibility with respect to formulation· Formulates sales and marketing strategies including branding, trade shows, reference building, and overall creating conditions for saleFunctionalCore· Conducting customer visits to understand need based on new technologies, emerging trends, enhanced features, possible areas of product creations and conduct detailed analysis for finding possible ideas for new Products/enhancements· Converting ideas to possible features or functionality of the product and sharing detailed possible description of the product with NPD· Ensures Benchmarking with latest technologies, New Processes and New Specification needed by the product and takes action to bridge the gap· Responsible for monitoring milestones planned in the product development cycle by coordinating with responsible departments like design, NPD and keeping track on time and costs, organizing for alpha / beta testing· Accountable for Product launch and communication· Ensuring that the product is well received by the market and performs optimally under the user conditionsInternal process· To keep track of all complaints in coordination with Sales and Marketing for the product and ensure good reference of the product in the marketplace till creation of defined first reference· Ensuring standardization of the product by passing on the first set of comments for pilot batch and share the same with Design/NPD· Ensuring that the sales force is adequately trained on Product knowledge to handle enquiries and value sell on USP’s of the Product· Coordinate with Marketing and support with technical inputs while preparing New Product Promotion material· Ensure proper Pharma related documentation and certification as per regulatory guidelines· Takes decisions on idea generation and suggestion to NPD and creation of TTM strategy post approval and development of the productKey Result Areas:· New customer acquisition· Existing customer retention· Customer feedback on product featuresTime to successful of launch of new product variants or featuresCompetency Required:Understanding of ProductUnderstanding of Project Management & its monitoring ToolsProblem SolvingInnovationDrive for Consistent resultsQuality and Service orientationEducational and Experience requirements:MBA/PGDM in Marketing8-10 years of experience in Product Management4-6 years of experience in a position of similar responsibility