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Boehringer Ingelheim

Product Manager | Staff / Non-line manager | Strategy Gr., Jardiance Family Marketing

Posted: 6 hours ago

Job Description

Our Purpose Transforming patient’s lives with suffering from cardiac, renal, and metabolic diseases by delivering Jardiance® to more patients to provide more time. Position In this role you are responsible for developing annual strategy for a leading brand in BI to 1. Develop market and increase diagnosis ratio; 2. prioritizing and implementing brand strategy to ensure sales target achievement and to maximize the brand value. Innovative / disruptive thinkings are appreciated, which are needed to expand the current market size in an unprecedented wayFurthermore, you drive marketing strategy development with a strong focus on market understanding which includes but not limited to: competitive assessments, lifecycle management, customer insights research, segmentation, brand planning, tactical planning, etcIn addition, you support cross-functional project-work with interfaces across Medical, Regulatory, Market Access, Patient Advocacy, Market Research, Public affairs etc. to ensure the holistic marketing strategy is developed and implemented properlyKey Job AccountabilitiesFormulate annual plans. These should consider customer needs, the competitive environment, and our company's strengthsDetermine priorities for resource allocation, including personnel, assets, and budgetEnsure effective communication of these priorities to multiple stakeholders including Sales, Medical, and Market Access (MAHA) teams, etcMonitor strategy implementation within the marketing department and other stakeholdersSet up and manage Key Goal Indicators and Key Performance IndicatorsImplement project management scheme effectivelyBackgroundMust have5+ year experience in product marketing (pharmaceutical or other regulated industries preferred)Japanese native, and English proficiency equivalent to a TOEIC score of 700 or aboveTrack record in successfully leading cross-functional projects, involving multiple stakeholders into successful outcomesTakes initiative and works under own directionSelf-motivated, self-reliant, ability to work well under pressureProactively learn and take the initiativesTakes responsibility for actions, projectsNice to haveLeadership experienceRecruiter: L. ChenOur CompanyWhy Boehringer Ingelheim?With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.Want to learn more? Visit https://www.boehringer-ingelheim.com

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