Product & Marketing Manager

About The RoleWe are looking for a dynamic Product & Marketing Manager who will drive product growth, brand positioning, and marketing strategies for AdCounty Media’s digital and mobile advertising solutions. The ideal candidate should have a strong understanding of digital performance marketing, product lifecycle management, and go-to-market strategy.Key ResponsibilitiesProduct Management:Define product strategy and roadmap in alignment with business goals. Work closely with tech and business teams to enhance existing products and develop new marketing solutions. Analyze market trends, customer needs, and competitor activities to identify growth opportunities. Gather feedback from internal teams, clients, and partners to improve user experience and product performance. Monitor and evaluate product performance metrics and drive continuous improvement. Marketing & Brand StrategyPlan and execute integrated marketing campaigns to promote AdCounty’s products and services. Develop product positioning, messaging, and go-to-market strategies. Manage content creation for marketing collaterals, website, social media, and campaigns. Collaborate with the design and communication teams to ensure consistent branding. Conduct market research and create data-driven marketing strategies to boost brand visibility. Manage event participation, PR activities, and partnerships to strengthen brand presence. Performance & AnalyticsTrack KPIs for both product and marketing initiatives. Prepare performance reports and insights to support strategic decision-making. Optimize marketing ROI through data analysis and automation tools. RequirementsBachelor’s/Master’s degree in Marketing, Business, or related field. 4–8 years of experience in digital marketing, product management, or performance marketing. Strong understanding of mobile marketing, ad tech, user acquisition, and growth marketing. Hands-on experience with analytics tools such as Google Analytics, Appsflyer, Adjust, etc. Excellent communication, analytical, and project management skills. Ability to work cross-functionally and manage multiple stakeholders. Skills: strategy,analytics,data