Product Marketing Manager GSA & Career, Crimson Education

Crimson Education is a global leader in college admissions, education technology, and student success. With over 1,330 Ivy League offers and 2,140 to the US Top 15, Crimson is the most successful college admissions consultancy in the world. Over the past decade, we’ve grown from a three-person startup to 500+ full-time staff, supported by 2,500+ experts helping students gain admission to top universities including the Ivy League and Oxbridge.Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we were also recently featured on the front page of the Wall Street Journal. Read the article here.Crimson’s Graduate School Admissions (GSA) and Career Builder products are specialized programs designed for early- to mid-career professionals. These services support individuals looking to gain admission to top global MBAs and Master’s programs, or pivot into new careers.Role OverviewWe’re looking for a hands-on, high-ownership product marketing manager to lead integrated marketing campaigns for Crimson’s Graduate School Admissions (GSA) and Career Builder product lines.This is a role for someone who loves building and launching campaigns from scratch — from copy to creative to calendar. You’ll plan campaigns, create assets, and collaborate with our performance and design teams to drive leads and revenue. You’ll also work closely with sales, product, and local markets to ensure our messaging and campaigns resonate globally and generate new leads.You’ll report to the Head of Enrichment Marketing and work closely with the Product GM to align on positioning, priorities, and strategic direction.Plan & Execute CampaignsUnderstand audience segments and craft messaging that speaks to their goals and pain pointsIdeate and launch can’t-miss campaigns — we’re looking for fresh thinking, speed, and relentless executionChoose the right channels to reach your target audience — including search, paid social, email, partnerships, and moreCollaborate with local market teams to adapt campaigns to regional context and learner profilesExplore partnerships, collaborations, and non-obvious channels to put GSA top-of-mind for ambitious professionalsAlign with product and sales teams on offers, timing, and messagingBrief and collaborate with the Performance Marketing team to launch and track paid campaignsCreate Campaign Assets & ContentMaintain a clear content calendar and version control across all campaign typesDraft high-converting copy, and create structured campaign folders with assets, UTM links, and messaging docsLead content development for webinars, ebooks, testimonials, and case studiesManage creative briefing and review with designers — ensuring speed, clarity, and brand alignmentAnalyze & OptimizeMonitor campaign results: FTA leads, CPL, MQL-to-SQL, ROASIdentify and act on underperformance: refresh copy, test formats, re-target audiencesMaintain structured tracking via GA4, Looker/Tableau, and CRM systemsReport key learnings and recommendations in a clear, actionable formatAim to scale the product and hire support after 6 months of consistent performanceKey Outcomes (KPIs)MQL-to-SQL conversion ratesFTA leads generated, by campaign and channelROI and cost per lead (CPL) against benchmarksWebinar Registrations → SQLCampaign velocity — on-time delivery, iteration, and reportingWhat you’ll bring3+ years of end-to-end multi-channel campaign creation — including copy, creative, and channel strategyProven ability to create high-performing campaign assets: landing pages, emails, ad copy, webinar invites, etc.Comfortable working with performance marketers, designers, and product/salesStrong copywriting instincts and ability to turn insight into action fastExperience in education, coaching, admissions, or B2C lead-gen funnels preferredNice to haveExperience marketing to MBA/Master’s/early-career professionalsBackground in content, paid social strategy, or webinar productionExperience across the US marketExperience With GA4, Looker, Or Other Reporting DashboardsPrivacy know-how.Why work for Crimson?Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you workLimitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year$1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!Psychologist on staffInsightful fireside chats and workshops to help support our high-performing and ambitious teamRadical Candor is a feedback approach we live byWe’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!Please keep an eye on your spam/junk email folder for correspondence from Team Tailor.