Product Marketing Manager

PUBLSH is a NEXT GENERATION PUBLISHER that sets a new standard for the video game publishing industry. We offer business development, product strategy and marketing solutions to enable game developers, publishers, and investors to achieve commercial success.Role Description: PUBLSH is growing quickly and looking for a Product Marketing Manager to manage the go-to-market strategy and launch of our products, including positioning, messaging, and marketing. This role drives demand and adoption by understanding our target audience and the competitive landscape, and then translating product features into compelling value propositions for the market. The ideal candidate has worked in the games industry, loves to play video-games, and has a good pulse on what’s happening in the industry.Qualifications: Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, Communications or equivalent professional experience.Experience: 5+ years of experience in Product Marketing, Brand Management, or a related role in the gaming industry.Game Development Knowledge: Deep understanding of the full game development lifecycle, including concept, pre-production, vertical slice, alpha, beta, and live service/post-launch phases.Strategic & Analytical: Data-driven mindset with strong analytical skills to interpret market data and campaign results.Tool Proficiency: Expert-level command of project management tools (e.g., Jira, Asana, Trello) and scheduling software (e.g., MS Project, SmartSheet).Soft Skills: Excellent presentation skills- including communication, both verbal and writtenExcellent organizational & time-managementActive listeningStrategic and critical thinkingCross functional CollaborationCollaborative mindsetAdaptability, flexibility, problem solving and pace managementStrong business acumenExperience with Live Service development, including running content updates and managing community feedback loops is a plusExperience with multiple game engine technologies (e.g., Unreal Engine, Unity) is a plusResponsibilities:Product Positioning & Messaging:Develop and own the compelling, differentiated product positioning and messaging that resonates with target buyer personas.Translate product features and technical details into clear, value-based benefits for customers.Go-to-Market (GTM) Strategy & Launches:Plan and execute successful product launches and new feature releases across all relevant channels.Lead cross-functional GTM teams, ensuring alignment with Product, Sales, and Corporate Marketing.Market & Customer Intelligence:Conduct in-depth market research to understand the competitive landscape and identify market opportunities.Gather and synthesize customer insights and feedback (e.g., through surveys, interviews, and data analysis) to inform product strategy and marketing campaigns.Sales Enablement:Create sales enablement materials (e.g., battlecards, competitive analysis, pitch decks, case studies, product datasheets) to equip the Sales team to effectively sell the product.Conduct training sessions to ensure internal teams can confidently articulate the product's value proposition.Content & Campaign Strategy:Collaborate with the Content and Demand Generation teams to develop and execute marketing campaigns, product content, and thought leadership that drives awareness, engagement, and customer acquisition/retention.Performance Analysis:Track and report on key product marketing metrics (e.g., product adoption, feature usage, conversion rates, GTM success) to measure impact and inform future strategies.