Product Marketing Manager

As a Product Marketing Manager, you will drive brand strategy, strengthen end-user engagement, and develop compelling product messaging aligned with overall business objectives. In this role, you’ll collaborate cross-functionally, manage content for retail and in-store initiatives, oversee packaging development, and support competitive market positioning to enhance brand visibility and customer experience.Develop end-user demand by shaping long-term brand strategies and executing integrated marketing plans.Maintain brand standards and ensure consistency across all communication channels.Lead product packaging initiatives, establishing clear communication hierarchy and partnering with design teams for visual execution.Craft differentiated product messaging that elevates market presence and drives engagement.Produce content for in-store activations, including videos, merchandisers, and point-of-purchase materials.Oversee creation and distribution of product launch materials, coordinating with print and fulfillment partners.Manage sales collateral inventory and recommend updates or new materials as needed.Serve as a market intelligence resource, analyzing consumer purchasing behavior and key buying criteria.Monitor the competitive landscape and assess shifts in industry positioning.Evaluate the effectiveness of marketing initiatives and recommend improvements based on performance insights.Manage updates and functionality enhancements for brand websites in partnership with external vendors.Perform additional responsibilities to support brand positioning and product engagement initiatives.Requirements:4–6 years of marketing experience, with strong knowledge of campaign execution and performance trackingAbility to translate marketing objectives into actionable strategies across multiple customer touchpoints