Product Marketing Manager

该职位来源于猎聘 Key Responsibilities:Develop and implement comprehensive GC（incloud HK） product strategies, including market analysis, product positioning, and go-to-market plans.Communicate with global marketing team for marketing related work and campaign calendarWork with LOBs and Supply chain for yearly forecast that follows brand/category focusCollaborate with R&D, sales, regulatory and other departments to ensure product development aligns with market trends and consumer preferences.Manage the product lifecycle from concept to launch, including forecasting, budgeting, and timeline management.Analyze market trends and consumer insights to identify new product opportunities and enhancements to existing products.Develop and execute marketing campaigns, including digital marketing, PR, and events. Relatively strong overall brand communication and project experience, rich media and KOL resources and cooperation experience.Monitor and analyze product performance and recommend adjustments to strategies and plans to achieve sales and profitability targets.Maintain up-to-date knowledge of industry trends, competitive landscape, and regulatory environment. Requirements:Bachelor's degree in Marketing, Business Administration, or related field. Master’s degree preferred.6-8 years of relevant experience in product management, preferably in the beauty or lifestyle cosmetics industry.Demonstrated success in developing and executing product strategies and marketing campaigns.Strong analytical skills and data-driven mindset.Excellent communication and presentation skills, with fluency in English.Good team player, ability to lead and collaborate with cross-functional teams.Creative thinker with a passion for the retail industry. What We Offer:A dynamic, supportive and forward-thinking environment in a global cosmetics company.Opportunities for personal & professional growth.A place where ambition and hapiness go hand in hand.