Public Relations Manager

CompanyVibram S.p.A. is an Italian multinational leader in the production and marketing of high-performance rubber soles, a symbol of innovation and design.In addition to the Italian Headquarters and its central offices in Milan, Vibram boasts international locations with production sites, research and development centers and representation in the United States, China, Japan and Brazil.Job TitlePublic Relations ManagerMissionWe are looking for a PR Manager to lead Vibram public relations strategies across EMEA, ensuring Vibram’s brand reputation and visibility are strengthened in alignment with global objectives. This role requires a dynamic communicator with a strong network and proven experience in managing media relations, brand storytelling, and corporate communications on an international scale.The role will be based in Italy, available to work from both Albizzate’s headquarters near Varese and from Milan’s office. The role reports to the EMEA Marketing Director.Up to 25% travel abroad is required.JobStrategic PR Leadership: develop and execute EMEA PR strategies aligned with global marketing and brand objectivesMedia Relations: manage Vibram Corporate and Local PR Agencies. Build and maintain relationships with journalists, influencers, and media outlets across key marketsContent & Storytelling: craft compelling narratives that reinforce Vibram’s brand positioning and innovation leadership with media, to leverage at press events, product launches and other communication opportunitiesCross-Functional Collaboration: work closely with marketing, brand and digital teams to ensure fully integrated communication plansCrisis Communication: structure a crisis management strategy and ensure timely, accurate messaging during critical situationsPerformance Monitoring: ensure PR campaign effectiveness, media coverage, and share of voice are tracked with regular reports and insightsSkills Bachelor’s degree in communications, marketing, or related fieldMore than 7 years of experience in PR roles, preferably in Outdoor, Lifestyle, Sports or Fashion industries.Strong media network across EMEA markets.Creative thinker with strong communication and project management skillsLanguages: fluent English is essential. Proficiency in Italian.What we offerDirect placement within the company. The history and heritage of a universally recognized brand.