Head of Sales & Business Development

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application. YOUR MISSION:

The Head of Sales and Business Development is responsible for driving profitable and sustainable market share and net sales growth in alignment with the wholesale financial targets. This position leads the wholesale strategy execution across key accounts, ensures standardized practices in sales operations, builds and develops the local sales team, and plays a pivotal role in supporting the brand’s mid- to long-term strategy in Vietnam. The ideal candidate will embody strong commercial acumen, leadership capabilities, and a collaborative mindset, while delivering operational excellence in line with PUMA’s standardsTask 1:

Wholesale Leadership and Customer Relationship Management Lead all wholesale activities with the objective of becoming the ‘preferred partner’ in the marketBuild and maintain strategic relationships with key decision-makers in all major accountsFoster transparent, data-driven partnerships that ensure mutual commercial success and long-term growthTask 2: Strategy Execution and Sales Standardization Support the development and localization of PUMA’s wholesale strategyEnsure seamless implementation of regional sales initiatives, including account management frameworks, segmentation models, and trade terms policiesDrive executional excellence across all wholesale operationsTask 3:

Sales Performance, Forecasting and Reporting Forecast, track, and report performance against key sales KPIs, including sales revenue, margins, trade terms compliance, and order book statusAnalyze customer performance, market trends, competitor activities, and sell-thru dataProvide actionable insights to optimize ROI and identify new growth opportunitiesTask 4: Strategic Support and Business Planning Collaborate with senior local management to define and implement mid- to long-term brand and sales strategiesContribute to GTM (Go-To-Market) planning and resource prioritization to ensure alignment with business objectivesTask 5:

Business Development Initiatives Identify and explore new business opportunities, channels, and partnerships to expand PUMA’s market reach and revenue streamsCollaborate with cross-functional teams to evaluate commercial viability, develop entry strategies, and support implementation of new initiativesMonitor industry trends and competitor activities to stay ahead in a dynamic retail landscapeTask 6: Sales Organization Development and People Leadership Recruit, structure, and scale the Vietnam wholesale team in alignment with organizational blueprints and business needsSet clear performance expectations and KPIs for direct reportsDevelop, coach, and inspire team members, promoting a high-performance and collaborative cultureYOUR TALENT: Education:

University Degree in Business / Management / Marketing or equivalentAdvanced understanding of Supply Chain, Finance and MarketingProfessional: Functional: 10+ years in Sales / RetailIndustry: Sport, FMCG, ConsultingLeadership: 4+ years in matrix orgIT Skills: Excel: AdvancedPowerPoint: AdvancedLanguage Skills: Fluent in English in both written & spokenCompetencies: Influencing and CommunicationAnalytical Thinking / Problem SolvingStrategic Acumen / Business FocusResult orientationNegotiationProven interpersonal, presentation and facilitation abilities to operate effectively with cross-functional teamsFunctional Skills: Excellent intuitive understanding of the wholesales business, competitive environment and future demands in the industryKey Account ManagementBusiness PresentationBusiness planning and forecastingPUMA supports over 19,000 employees across 120+ countries.

The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany. PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.