Regional Manager, Product Go-to-Market

To drive and execute go-to-market (GTM) strategies at the regional level, ensuring successful product launches, market penetration, channel readiness, and sales enablement. The role acts as a bridge between product, supply chain, marketing, quality assurance and operations teams to ensure GTM initiatives align with business objectives and are delivered effectively across all relevant markets within the region.Job ResponsibilitiesGo-to-Market StrategyLocalize and implement GTM plans for new product launches, key campaigns & strategic initiatives in aligment with regional product strategyCoordinate across cross-functional teams including marketing, supply chain, operations, quality assurance and operations to ensure consistent and effective executionDefine success metrics and monitor launch performancesCommercial PlanningTranslate product and commercial strategy into region-specific playbooks, pricing strategies and promotional calendarsIdentify local market needs and provide input for regional tailoring of offerings and tacticsChannel ManagementEnsure frontline baristas are equipped with the right tools, materials and training to deliver on GTM plansCollaborate with retail ops and marketing to drive strategic product availability & visibilityPerformance Management & ReportingTrack & analyze GTM KPIs such as launch performance, product adoption and sales performanceProvide regular reports, insights and feedback loops to regional product head and other stakeholdersStakeholder ManagementAct as regional point of contact for product-related GTM mattersFacilitate alignment across regional and local market teams, ensuring shared objectives and timelinesQualificationsBachelor's degree in Business, Marketing or related field6-10 years of relevant experience in product marketing, commercial execution or GTM roles ideally within consumer goods, retail or F&B industriesPrior regional or multi-market exposure preferredExperience working in cross-functional environmentsStrong understanding of GTM frameworks, product lifecycle management and commercialization processesProficient in interpreting market data, drawing insights and translating them into action plansExcellent communication, presentation and stakeholder alignment skills