Regional Marketing Manager, India, Application & Data Security

Location: Noida, IndiaThales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.Present in India since 1953, Thales is headquartered in Noida, Uttar Pradesh, and has operational offices and sites spread across Bengaluru, Delhi, Gurugram, Hyderabad, Mumbai, Pune among others. Over 1800 employees are working with Thales and its joint ventures in India. Since the beginning, Thales has been playing an essential role in India’s growth story by sharing its technologies and expertise in Defence, Transport, Aerospace and Digital Identity and Security markets.Missions & ResponsibilitiesCUSTOMER INTELLIGENCEUnderstand local market size, ecosystem and key playersUnderstand local regulatory environment and other local go to market barriers and enablersWork with key partners / players of the ecosystem to remove/ evolve barriersArticulate specific local market insights and local players needs to feed segment strategyUnderstand positioning, messaging, buyer and partner personas and other information regarding products and services to target and generate high quality leads, pipeline and revenueSALES ENABLEMENTBuild locally adapted marketing materials and value proposition for targeted customer segmentMap key players and potential strategic partners. Identify targets on segment and facilitate first discussionsWork with Account team, Solution Sales, PLMs on the deployment of segment offers on existing customer baseWork closely with the sales teams to establish clear customer insights (strategic priorities, organizational leverage & obstacles, purchasing criteria)Contribute to answer local RFPs and RFQs to deliver revenue, including the gathering of all local intelligence supporting the recommendation of pricingCreate and maintain relationships with the target audience by being sales-focused to achieve target lead and pipeline generation goalsCAMPAIGNS / LOCAL NETWORKSProactively create demand generation campaigns with partners based on segment go to marketDevelop and drive communications and programs leveraging classic approach (events , seminars, ... ) as well as digital engagement (using all marketing automation tools )Create Events plan and strategies (e.g. webcasts, Tradeshows etc.) to communicate the latest and greatest programs/promotionsWork tightly with regional Account and Sales in each territory to optimize campaigns planning and executionREPORTINGBuild and maintain a solid local marketing plan and associated events calendar and budgetProduce dashboards and analysis focused on achieving Revenue/Pipeline, Awareness and Operational EfficiencyManage the lead follow up process with the Sales development reps/TeamUnderstand and document Return on local Marketing Investment (ROMI)DECISIONS OWNED / KEY DELIVERABLESCountry’s Field Marketing Strategy (incl. events, campaigns, promotions)Business intelligence and insights on local marketValue propositionLocal Business Development PlanParticipate to the local pricingKEY INTERACTIONSSales teamsAccount MarketingSegment MarketingDigital & Content Marketing teamCommunicationMarket & Competitive IntelligencePLMsSkills & Experience RequiredClear understanding of the ecosystem and marketing trendsUnderstanding of the Segment and products promotedAbility to run complex projects including stakeholders from various backgrounds and companiesStrong project management skills and relationship building skills across various teamsGood understanding of Sales Funnel managementStrong knowledge Digital Marketing tools and techniques : Persona definition, Customer Journey mapping, Marketing Data Analytics, SEO, SEM and Customer Personal Data management (GDPR)At ease with Marketing Automation platforms to manage campaign programming and track leads generationExperience with setting up and managing optimization experiments to improve conversion rateFamiliarity with reporting/BI toolsAbility to manage multiple campaigns running at the same timeExcellent communication skills, partner relationship skills, and team leadership skillsKPIsMarket or Value share on targeted segmentsIndividual campaign success (based on campaign KPIs)Revenue/PipelineOperational Efficiency (SFDC, DOMO…)Number of customers progressing through funnelNumber of on-going new sales discussionsAt Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working. Great journeys start here, apply now!