Retail Key Account Manager

We are looking for a driven and strategic Key Account Manager / Senior Executive to manage and grow our presence across major marketplaces Pharmacy & Personal Care Chains (Watsons, Guardian, etc.)As our Retail Key Account, you are the face of KITSUI in the physical retail world. Your mission is to secure prime shelf space, drive category growth, and maintain strong partnerships with major retail chains across the region. You will ensure our products are always visible, in-stock, and dominating the Health & Beauty aisles.KEY RESPONSIBILITIES1. Account Management & PartnershipsAct as the primary point of contact for Category Managers at Watsons, Guardian, and other major pharmacies/retailers.Negotiate Trading Terms (TOT), listing fees, and promotional support to maximize brand profitability.Conduct regular business reviews with retailers to identify growth opportunities and resolve operational issues.2. Trade Marketing & In-Store ExecutionPlan and execute the Retail Marketing Calendar, including Monthly Specials, PWP (Purchase-with-Purchase), and GWP (Gift-with-Purchase).Oversee Planogram (POG) compliance to ensure KITSUI products are displayed according to brand standards.Coordinate with the creative team for high-impact POSM (Point of Sale Materials) such as wobblers, standees, and end-cap displays.3. Merchandising & Field Force SupervisionManage a team of Promoters and Merchandisers to ensure optimal stock replenishment and "First Expired, First Out" (FEFO) practices.Conduct regular Store Visits to monitor competitor activity, shelf pricing, and stock health.Train retail staff and promoters on product knowledge to increase the "sell-through" rate.4. Inventory & Demand PlanningCollaborate with the Supply Chain team to ensure Stock Availability across all retail outlets.Manage "Out-of-Stock" (OOS) risks and monitor "Short-Expiry" items to minimize returns and write-offs.Forecast demand based on upcoming retail cycles (e.g., Kaw Kaw Deals, Orange Tuesday, Festive Sales).5. Data Analysis & ReportingAnalyze Sell-Out Data and Market Share reports to evaluate campaign ROI.Track Key Performance Indicators (KPIs) including Sales Target Achievement, Listing Success Rate, and Account Profitability.Provide actionable insights to management regarding retail trends and competitor pricing strategies.6. New Product Listing (NPD)Lead the pitch and listing process for new product launches into retail chains.Ensure all regulatory requirements and listing documents are submitted and approved on time.QUALIFICATIONS & EXPERIENCEExperience: 2–5 years in Retail Key Account Management (FMCG or Health & Beauty background is highly preferred).Network: Existing relationships with buyers from Watsons, Guardian, or AEON Wellness is a significant advantage.Skills: Strong negotiation, presentation, and relationship-building skills. High proficiency in Excel for data analysis.Mindset: Result-driven with a deep understanding of retail mathematics (GP%, Mark-ups, Rebates) retention.