Sales Director, Horeca & Institutions | CONFIDENTIAL

Hudson Singapore is running a confidential search for a senior commercial leader to drive Singapore growth across Horeca & institutional channels. You’ll own strategy, P&L delivery, key-account expansion, RTM excellence, and team leadership.Key responsibilitiesDeliver revenue, mix and margin targetsBuild & execute the SG foodservice channels plan (pricing/trade terms, portfolio/mix, RTM)Grow top customers; drive cross-sell and order frequencyLead a high-performing team with clear KPIs, coaching and performance cadenceSecure JBPs/tenders, deepen partnerships, and open new accountsTrack market/competitor trends; maintain a rolling 12-month forecastRequirementsProven success in Horeca/foodservice or food-related FMCG in SingaporeStrong sales leadership with a track record of step-change growthStrategic, structured/analytical commercial builder with hands-on executionExcellent people leadership; known for building performance culturesDue to the anticipated overwhelming responses, we regret that only successfully shortlisted applicants will be contacted.Brenda HoEA #: R22107741Hudson RPO (Singapore) Pte LtdEA License #: 23C2056