Sales Manager

Sales Manager – Student RecruitmentLocation: RemoteDepartment: Sales & EnrollmentReports To: CEOInstitutions: UNIMA / CBU / UNZA / LUANARAbout the RoleWe are seeking a highly driven Sales Manager – Student Recruitment to lead a high-performance sales team responsible for driving student enrollments across multiple university partners.This role is ideal for a sales professional who not only knows how to close deals but also how to build, coach, and scale winning teams. You’ll design sales strategies, motivate a telesales team, optimize CRM and digital communication systems, and collaborate closely with marketing to improve lead quality and conversion performance.If you live and breathe sales — from understanding buyer psychology to refining conversion funnels — this role is your opportunity to lead impact-driven growth in a dynamic, education-focused environment.Key Responsibilities1. Sales Strategy & ExecutionDevelop and implement data-driven telesales and digital sales strategies targeting prospective students.Set, track, and exceed monthly and quarterly enrollment targets across multiple university partnerships.Continuously analyze and refine the sales process to improve conversion rates and overall team productivity.2. Team Leadership & CoachingLead, train, and inspire a team of Sales Representatives to deliver exceptional results.Conduct regular performance reviews, one-on-one coaching sessions, and skills training in areas such as objection handling, funnel management, and closing techniques.Foster a results-oriented, collaborative team culture with clear KPIs and accountability systems.3. Lead & Pipeline ManagementOversee lead flow and tracking through CRM, WhatsApp Business, and ManyChat platforms.Ensure timely follow-ups, effective nurturing, and accurate documentation across all communication channels.Design efficient workflows and automate repetitive sales processes to maintain lead momentum.4. Marketing CollaborationPartner with the marketing team to ensure lead quality and campaign alignment.Provide actionable feedback on marketing performance and lead demographics.Contribute to optimizing marketing messages and audience targeting based on real sales insights.5. Digital Communication OversightManage automated and manual communication sequences on WhatsApp and ManyChat.Ensure prompt, consistent, and professional responses that reflect institutional standards.Analyze the performance of communication funnels to identify and implement conversion improvements.6. Revenue Tracking & CoordinationOversee the communication and collection of application and enrollment fees.Coordinate with finance to ensure timely payments, accurate reconciliation, and issue resolution.Monitor fee-related KPIs and propose solutions to improve revenue capture efficiency.7. Data & Performance ReportingTrack, analyze, and present sales metrics and trends to the executive team.Use CRM dashboards to identify bottlenecks and opportunities for continuous improvement.Provide strategic recommendations for growth and scalability.Qualifications & ExperienceBachelor’s degree in Business, Marketing, Communications, or a related field (Master’s preferred).Minimum 5 years of sales experience, including 2+ years in a leadership or coaching role.Proven track record of exceeding sales targets in telesales, education, or B2C service environments.Experience working with CRM tools (e.g., Zoho, Salesforce) and digital platforms like WhatsApp Business and ManyChat.Core CompetenciesDeep understanding of sales psychology, funnel management, and closing strategies.Skilled in team training, motivational leadership, and performance optimization.Strong analytical mindset with the ability to translate data into strategic action.Financial awareness, particularly regarding payment cycles, deposits, and basic revenue tracking.Excellent verbal and written communication skills across digital and phone-based channels.Who You AreA confident, persuasive, and emotionally intelligent sales leader.Passionate about education and helping students make informed decisions about their future.Comfortable working across time zones and managing remote, multicultural teams.Highly organized, results-driven, and proactive in problem-solving.A coach at heart — someone who thrives on helping others reach and surpass their potential.Why Join UsYou’ll be part of a global education company that’s expanding access to quality online learning across Africa and beyond.Here, your ideas matter. Your results are visible. And your leadership will directly shape how thousands of students start their learning journeys.👉 Ready to lead, coach, and grow?Apply now and show us how you turn potential into performance.