Search Engine Optimization Specialist

Company DescriptionEkaputra Tour, established in 2017 and headquartered in West Jakarta, Indonesia, specializes in providing exceptional tour experiences to tourists from around the globe. The company offers a wide range of travel packages, including historical and natural tours, showcasing the beauty and cultural richness of Indonesia. With a focus on quality service and customer satisfaction, Ekaputra Tour is recognized as a trusted name in the travel industry.Role DescriptionThis is a full-time, on-site role for a Search Engine Optimization (SEO) Specialist, located in the Jakarta Metropolitan Area. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, implementing on-page optimization initiatives, and managing link-building campaigns. The role also involves analyzing website performance using web analytics tools to enhance visibility, traffic, and overall search engine rankings.ResponsibilitiesCreate an SEO strategy to increase website ranking on the Search Engine Results Page (SERP)Do research and collect and analyze data and results, and identify trends and insights to achieve maximum ROI—optimization for new relevant keywords throughout the company website and marketing materials.Manage the expenses of SEM campaigns and ads, staying on budget, estimating monthly costs and reconciling differences.Change website architecture, content, linking, and other factors to improve SEO positions for target keywords (website performance, landing pages, keywords)Determine measurable goals that demonstrate improvement in marketing efforts.Monitor daily performance metrics with SEO tools like Google Analytics to understand SEO strategy performance.Write compelling and high-quality website content, including blog posts and page descriptions, to improve website search results.Communicate and collaborate with other marketing teams to align goals and manage SEO strategies.QualificationsMinimum two years of working experience in SEO with proven results (Portfolio).Mastering copywriting skills and graphic design will be a priority.Strong understanding of attributions and marketing funnels.Experience with SEO tools.Strong analytical and problem-solving skills.Experience with HTML, CSS, and JavaScript is a plus.Strong understanding of schema markup.Familiarity with Google Analytics and other analytics tools.Experience in Link-building strategy and execution.