Search Engine Optimization Specialist

SEO Specialist (Traditional & AI SEO Platforms)Type: Contractor (Full-time)Location: Ho Chi Minh | OnsiteWe are looking for a highly analytical and creative SEO Specialist to join our marketing team.In this role, you will be responsible for planning, executing, and optimizing our organic search strategies across both traditional search engines (Google, Bing) and emerging AI-driven discovery platforms (ChatGPT, Perplexity, You.com, etc.). You will work closely with our content, data, and growth teams to increase visibility, engagement, and conversions through intelligent search optimization.Key Responsibilities• SEO Strategy & Execution:◦ Develop and implement comprehensive SEO strategies across traditional and AI search ecosystems.◦ Conduct keyword, topic, and entity research to identify high-value opportunities for both human and AI search visibility.◦ Optimize on-page elements (titles, headings, schema, internal linking, structured data) to improve ranking and comprehension by both search engines and AI models.• AI & Programmatic SEO:◦ Build and manage large-scale, programmatic SEO campaigns using structured data and automated content pipelines.◦ Optimize for AI search experiences by improving content structure, topical authority, and machine readability.◦ Experiment with LEO (Language Engine Optimization) techniques to enhance presence on generative AI platforms.• Technical SEO:◦ Audit websites for crawlability, indexing, Core Web Vitals, and structured data issues.◦ Collaborate with engineering teams to resolve technical SEO problems and improve site architecture.◦ Implement schema markup (FAQ, Product, Article, Organization) and track performance impact.• Performance Analytics & Reporting:◦ Measure and analyze SEO performance using tools like Google Search Console, GA4, Ahrefs, Semrush, and Looker Studio.◦ Monitor rankings, impressions, CTR, and organic conversions across both traditional and AI-driven platforms.◦ Produce weekly and monthly reports with insights and action plans.• Cross-Functional Collaboration:◦ Partner with content strategists, product teams, and data analysts to align SEO initiatives with business goals.◦ Work closely with paid media and analytics teams to ensure organic and paid strategies complement each other.◦ Educate stakeholders about evolving AI search trends and their business implications.• Continuous Learning & Innovation:◦ Stay current on Google algorithm updates, AI search developments, and best practices in traditional and generative SEO.◦ Explore new tools and methodologies to improve organic performance in an AI-first search landscape.◦ Experiment with AI-driven optimization workflows and automation.Preferred Skills & Qualifications• 10+ years of hands-on experience in SEO, including both technical and content aspects• Deep understanding of search algorithms, entity-based SEO, and structured data• Experience with AI-enhanced SEO tools (SurferSEO, Clearscope, NeuronWriter, or similar)• Proficiency with Google Search Console, GA4, Semrush, Ahrefs, Screaming Frog, and Tag Manager• Knowledge of LEO (Language Engine Optimization), programmatic SEO, and schema automation• Strong analytical and problem-solving skills with the ability to interpret complex data• Excellent communication skills and a collaborative, experiment-driven mindset