Senior B2B Performance Marketing Specialist

We’re looking for a Senior B2B Performance Marketing Specialist to lead and optimize our paid media strategy across digital channels - driving brand visibility, high-quality leads, and measurable business growth.You’ll define, execute, and continuously optimize multi-channel campaigns spanning paid search, paid social, and conversion optimization. This role is ideal for a strategic and analytical marketer who combines hands-on execution with data-driven decision-making and cross-functional collaboration to deliver performance across the full funnel.Our promise:We support your career growth through continuous learning, coaching and mentorship programs;We promise you a feedback-driven culture that inspires healthy communication;A friendly, professional, and supportive team is waiting for his new teammate;A bunch of people with common hobbies and interests (sailing, football, running marathons, tennis, music, etc) is ready to welcome you;A community driven by courage and creativity (we have our own beer and our own band that sings about us) is challenging you to have serious fun with us;We designed benefits that give you the power to create balance in life, on and off work.As a Senior B2B Performance Marketing Specialist, you will be responsible for:➡️ Strategy & Planning:Develop and own the B2B performance marketing strategy across paid, owned, and earned channels.Define audiences, campaign objectives, KPIs, and budget allocation (LinkedIn, Google Ads, Meta) aligned with growth targets.Build a balanced channel mix (paid search, paid social, retargeting, ABM) that drives pipeline and revenue.➡️ Campaign Management:Plan, launch, and manage paid search and social campaigns targeting B2B audiences by job title, industry, company size, and intent.Execute ABM, remarketing, and intent-based campaigns using first-party and CRM/MAP data.Continuously refine campaigns via A/B testing, keyword and targeting optimization, and performance-driven creative updates.➡️ Optimization & Experimentation:Run ongoing A/B and multivariate tests on ads, creatives, messaging, and landing pages to improve CTR, CVR, and lead quality;Optimize key metrics (CPC, CTR, Quality Score, CPL, ROI) and identify scalable new channels, tactics, or formats.➡️ Tracking & Analytics:Own tracking infrastructure (UTMs, pixels, events) and ensure accurate attribution across platforms and CRM/MAP. Build and maintain dashboards and reports on core metrics (CPL, CVR, MQL, SQL, ROI, pipeline contribution).Analyze results, extract insights, and present recommendations to stakeholders.➡️ Collaboration & Alignment:Work closely with content, design, and web teams to align ads, landing pages, and creative assets.Collaborate with MarTech on automation, audience syncing, and lead routing.Ensure alignment with marketing and sales for lead quality, feedback loops, and funnel optimization.What about you?5+ years of experience in B2B performance marketing, ideally within a technology or software company.Proven success managing multi-channel paid campaigns (Google Ads, LinkedIn Ads, Meta) and executing ABM or lead generation programs that drive measurable pipeline growth.Strong expertise in Google Ads and LinkedIn Campaign Manager, with working knowledge of Meta, Reddit or intent-based tools.Deep understanding of B2B funnels, MQL/SQL frameworks, CRO and pipeline attribution.Proficient in HubSpot, Google Analytics and Tag Manager, including MAP/ CRM–ad platform integrations for closed-loop reporting.Highly analytical and data-driven, able to translate insights into actionable optimizations.Excellent cross-functional collaboration and communication skills, working effectively with Sales, Content, MarTech, and Web teams.Organized, detail-oriented, and proactive in driving continuous improvement across the paid funnel.Our recruitment process is designed to foster diversity, equity, and inclusion. We are committed to creating a workplace where everyone feels valued, respected, and empowered to thrive.