Senior Brand Innovation Manager

Position SummaryWe are disrupting the personal care industry, and with that comes the need for a top marketing talent. We are looking for a talented and versatile Senior Brand Innovation Manager who is passionate about uncovering consumer insights and delivering innovations. This is a strategic role with geographical coverage of total South East Asia and is based in Malaysia. He/She will help develop and implement effective brand-building strategies. Responsible for brainstorming ideas to meet business and marketing objectives, helping execute plans, and reporting on initiative results.Working Location: Vinda SEA HQ (Bandar Bukit Raja, Klang, next to Setia Alam)You will play an important role to:1) Strategic Innovation PlanningTogether with R&D and VIC, lead the crafting of 5 years innovation funnel for the assigned category.Conduct and Implement innovation ideation sessions/workshops covering products, packaging, communications (incl. CRM) and promotions that is aligned to the brand platform, business objectives and market needs.2) Strategic InitiativesDevelop and implement marketing plans for individual market in charge.Analyze executions and provide recommendations.3) Brand ManagementOwner of respective category brands.Develop brand platform, strategies, architecture, and positioning for all categories.Ensure brand expression guidelines are executed in line with the platform and to ensure consistent brand executions across the region.4) Product/Brand/Category Launches and RelaunchesJointly develop the 8Q category plans for all countries.Provide input into 8Q by identifying new products/brands/categories as business opportunities.Project manage i.e., Implement the Innovation projects from start to complete covering key marketing strategies. i.e., all 7Ps (product, price, placement, persuasive comms, packaging, assortment & promotion).Collate and analyze post-launch assessment:a) Analyze if the product proposition meets consumers' expectations (complains, feedback, etc.)b) Analyze product, pricing, distribution (plan vs. actual)c) Analyze the relevance of brand and marketing strategy (plan vs. actual)5) Consumer AnalysisUse of various research resources and tools to understand consumers’ current and future needs to identify innovation opportunities as well as ensuring current offerings are relevant to our target consumers.Identify and use relevant consumer insights to ensure the relevance of brand platform and brand equity development.Co-develop and refine, research plans to build consumer understanding, seek clarity on current challenges, identify future innovation directions, etc.6) Competitive AnalysisCollate and analyze competitor’s communication for existing competitors and new entrants.Analyze and collate regional competitor trends and forecast of competitor activities, including competitor’s product, branding, communication, and marketing strategies.Analyze and compare the overall direction of competitors to ensure Brand and Product Strategy continue to provide competitive advantage in the market where we compete.Update and track regional competitive brands with in-marketing leads and coordinate with R&D to deliver semi-annual competitive analysis in a timely manner.7) Annual ViewDeliver category annual view to individual markets covering:Market growth estimationCompetitive landscape (covers all 7Ps)Category dynamicsReview past executions against the brand platform and brand expression guidelineRecommendation on key strategies for the markets8) BudgetResponsible for category budget management for the brand in charge.To be successful in this role, you will need to have:Degree in Business, Marketing, Economics, or a related fieldAt least 5 years of working experience in the FMCG/ Medical/ Personal or Health Care industry with a strong marketing backgroundKnowledge of basic Trade Marketing is an added valueAt least 2 - 3 years in a leadership/ middle management positionExposure to leading partnerships with external agenciesStrong knowledge understanding and familiarity with the latest marketing trends and best practices