Star Media Group Berhad

Senior Executive, Marketing (Suria FM)

Posted: 17 hours ago

Job Description

Become a vital part of the Suria FM team as a Senior Executive, Marketing, driving our brand presence and listener engagement. You will lead and execute comprehensive marketing and promotional campaigns across on-air, digital, and on-ground platforms. This role is perfect for a proactive marketing professional ready to boost our listener growth, enhance brand value, and directly support revenue generation.Key ResponsibilitiesCampaign and Event Leadership: Strategically plan, manage, and execute all major on-ground events, roadshows, and station-wide promotional activities.Branding & Promotions Oversight: Oversee the development and integration of station branding initiatives, contests, and audience engagement strategies across all media channels (broadcast, digital, social).Revenue Support & Partnerships: Work closely with the sales team to develop attractive sponsor entitlements, create impactful activation plans, and prepare compelling partnership proposals.Cross-Functional Coordination: Serve as the key liaison between the marketing function and the Digital, Creative, and Production teams to ensure all campaigns are seamlessly integrated and executed.Reporting & Analysis: Prepare high-quality marketing decks, detailed post-event reports, and insightful campaign performance analyses for management and stakeholders.Financial & Vendor Management: Manage assigned event and campaign budgets, coordinate external vendors, and establish clear scheduling to ensure cost-effective and timely delivery of all projects.Required QualificationsExperience: Minimum 2 years of professional experience in media marketing, brand promotions, or event management.Education: A Bachelor's Degree in Marketing, Communications, Business, or any other relevant field.Industry Background: Prior experience within the radio, broadcasting, entertainment, or digital media industry is preferred.Proven background in campaign planning, client servicing, developing sponsorship support materials, or general marketing coordination is an added advantage.Strong skills in Presentation, Reporting, Proposal Development, Stakeholder Management, and Budget Management are preferred.We are seeking a results-oriented individual with a passion for media and a talent for creating memorable, impactful marketing campaigns. If you thrive in a fast-paced environment and are ready to elevate the Suria FM brand, apply now!

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